IAMC Launches New Online Ad Network, adCricket.com

RIVERSIDE, Calif. - Aug. 4, 2013 - PRLog -- Isom Advanced Marketing & Communications, Inc. (IAMC) has partnered with some of the biggest and best websites to create the adCricket Advertising Network, a new low-cost "ad network" that will enable advertisers to efficiently deliver messages to more targeted customers as they search and browse the web through a large network of news sites, and blogs.

The network is designed to complement current IAMC web products and extend advertisers' reach to targeted businesses, and consumers while keeping the cost down.

The new ad network complements IAMC's expanding portfolio of advertising solutions, which now includes behavioral targeting and off-site retargeting tools that help advertisers reach their desired audiences at a much more granular and frequent level than previously available.

"The world of online advertising is changing rapidly," said Aric Isom, President of Isom Advanced Marketing & Communications, Inc. "People are spending more and more time online visiting news sites, blogs, social networks and while IAMC offers some of the most popular online destinations for consumers and marketers, our ability to deliver a targeted message is vastly enhanced by being able to deliver messages both on the adCricket Network and on other sites frequented by people searching the web. Now we can develop advertising buys that are broader, more impactful, and more efficient."

Isom added, "Isom Advanced Marketing, and its other units, has long been recognized as one of the fastest growing and most diversified media companies on the Internet. We have achieved this position of leadership by accommodating all types of programs and objectives, whether it be a laser-target audience approach or more of a blanket coverage strategy. This ad network adds substantial reach to that equation."

adCricket uses a contextual advertising system that scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. Contextual advertising has made a major impact on earnings of many websites. Because the advertisements are more targeted, they are more likely to be clicked, thus generating revenue for the publisher of the website, and the advertiser.

In addition to its advertising network Isom Advanced Marketing & Communications, Inc. manages a verity of web hosting services, news networks, gaming sites, and Customer Relationship Management (CRM) Systems.

For further information you may reach IAMC at: info@isomadvanced.com