Hill & Partners, Inc. brings Dunkin'Brands Inc. to RECon 2013

Dunkin-0024 WEB-1
Dunkin-0024 WEB-1
WEYMOUTH, Mass. - Aug. 2, 2013 - PRLog -- Hill & Partners, Inc. the full-service exhibit house of Branded Environment specialists now enjoying its second decade of growth brought long-standing client Dunkin’ Brands Inc. to RECon (The Global Retail Real Estate Convention), the largest gathering of retail real estate professionals, with a custom exhibit that drew large crowds during the event held at the Las Vegas Convention Center on May 19-22.

The creative team at Hill & Partners designed and managed the Custom Owned 30x30 Branded Environment that was skillfully divided to showcase both Dunkin’ Donuts and Baskin-Robbins brands.

The 16 foot high display combined both rental and custom properties to successfully facilitate a new layout and to meet specific exhibit requirements. The eye-catching property virtually replicated the storefront design of Dunkin’ Donuts and Baskin-Robbins franchises and captured the look and feel of Dunkin’ Brands’ recent brand updates; its authenticity was further enhanced by incorporating items from actual stores, including a booth seating and electronic menu boards.

Large brand murals of Dunkin’ Donuts and Baskin-Robbins conveyed individual branding of the two internationally popular franchises.   Iconic graphic panels and bright color accents spoke to each brand and product line.  The “island” layout made the Custom Owned Branded Environment approachable from two directions, with each entrance featuring a different Dunkin’ Brands statement.  Three-dimensional brand logos were punctuated by dark wood and bright brand color accents, facilitating the incorporation of both Dunkin’ Donuts and Baskin-Robbins brands into one space.

The open floor plan of the appealing Branded Environment provided ample seating, while 12 foot walls incorporated a large meeting room to allow for confidential conversations.  

Hill & Partners has provided Custom Branded Environments for Dunkin’ Brands, which is distinguished as one of the world’s leading franchisors, for more than a decade.

“We’re proud of our long-term relationship with Dunkin’ Brands and of our ability to consistently deliver highly appealing properties that showcase this leading, global company,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners

Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments. H&P is your full-service brand team with a network of skilled partners throughout the country and the world. They provide professional exhibit program management, plus a variety of project based brand communication services. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Demandware, Samsonite and National Grid. For additional information, please call 617.471.7990, visit hillpartners.com or find the company on Facebook, LinkedIn and Twitter.
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Tags:Trade Show Booth, Branded Environment, Exhibit Display
Industry:Event, Marketing
Location:Weymouth - Massachusetts - United States
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