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Hair Salon Discounts: Do They Really Get You New Loyal Clients or Just Some One-Timers?
With the vast proliferation of discount sites, half-off sites and those monster sites that take 60% of your take, is it really worth it?
The best way to ensure your salon isn’t falling into the discount hole is to frequently monitor your stats. The Shortcuts interview gives you an instant snapshot of what percentage of transactions was discounted and how much revenue was subsequently lost. Comparing these numbers to the industry average, you get immediate feedback on whether or not your salon is too discount-friendly. What may have seemed like just a discount here and there may have been happening more than you thought.
If you find your salon is price cutting too often, take these steps to curb your discounting:
· Meet with your staff to ensure everyone is on the same page about appropriate discounts.
· Come up with an approval process.
· Brainstorm other solutions to satisfy unhappy customers such as small gifts or even trial services and products.
· Reduce the number of complaints or add value to the salon experience by increasing your customer service efforts.