MosnarCommunications.com Reveals Luxury PR Rules For Facebook Branding In Social Media

Aug. 2, 2013 - PRLog -- (World Wide Web, Mobile, Global) MosnarCommunications.com today announced luxury PR rules for Facebook branding in social media. Revealing the best strategic planning and approach to utilize social media networking for luxury brand management success. Citing, Facebook offers credible exposure for online advertising that compares to product placement ads inside a social media platform.

According to CR Cataunya Ransom, Co-founder of MosnarCommunications.com, online advertising in social media can be very powerful for luxury branding. She says that Facebook presents a social media environment and as well as mobile marketing exposure. Ransom stresses that for luxury brands online advertising should also be viewed as product placement to create luxury lifestyle visualization. Expressing social media exposure increases brand awareness and builds credibility.

In addition, Ransom urges luxury brands not to hold Facebook in comparison to Google's AdWords per click campaigns. Explaining that Facebook marketing should not be measured by clicks to determine the success of a campaign. She relates that exposure in Facebook marketing campaigns is what builds influence for the luxury brand. By gaining more exposure, Ransom notes luxury brands are able to connect on an emotional level with targeted high net worth consumers.

TIME Style published, a new report released by New York University’s Luxury Lab think tank, or L2, measured the performance of social media advertising for almost 250 prestige brands. And according to head of research Maureen Mullen, those doubting Facebook’s continued relevance for brand advertising should think twice. Meanwhile, visual and mobile platforms, especially Instagram, are on the rise.

Citing, social media presence for prestige brands continues to be important, but Mullen says that platforms like Facebook shouldn’t be compared in efficacy levels to a Google search. Rather, Facebook advertisements should be compared to advertisements in print and on TV. “Primetime television still gets more views than Facebook, but during the middle of the day, they actually have the opportunity to serve up advertising that gets as much reach as you get on television,” Mullen says. “It’s like a more targeted television platform.”

http://style.time.com/2013/08/01/study-finds-facebook-holds-most-social-media-power-among-luxury-brands/

MosnarCommunications.com also offers online advertising and mobile marketing to connect with high net worth individuals. Luxury brands turn to MosnarCommunications.com for online and mobile advertising placement for brand awareness exposure. To learn more information go here:

http://mosnarcommunications.com/advertising/

If you would like MosnarCommunications.com to assist with luxury PR campaigns please contact them in confidence via http://mosnarcommunications.com/services/?