First Instagram Show goes Viral making over 150,000 Impressions

Most Creative Social Media Idea this Year hosted by Mykie Yowman
By: The Tea
NEW YORK - Aug. 1, 2013 - PRLog -- The Tea hands down has to be one of the most creative ideas executed this year. It is the very first segmented entertainment show to launch and be viewed exclusively on Instagram. The popular mobile application was purchased in 2012 by social media guru and Facebook's CEO, Mark Zuckerberg. Instagram has rapidly become the most sought-after application for sharing pictures & now video with nearly 2 billion uploads. As of February 2013, the company has surpassed 100 million registered active users.

Actress, recording artist and former host of BET's 106 & Park, Mykie Yowman, is the face of this innovative digital project. The show consists of various topics broken up into 15 second increments. In between "Parts" the host will communicate with other registered users via Instagram's comment section. The show highlights music, fashion, news and other guest tastemakers. Following each video segment is a brief blogger style write up summary of each story, always ending with an open ended question to insure interaction between the host and viewers.

Earlier this month, Mykie went to her social media outlets to unveil The Tea, making over 150,000 impressions through her Instagram and her connected social media accounts. Since the launch of The Tea, viewership has increased daily with over 10,000 likes and 1,500 comments, "The Tea" is spilling with no signs of stopping.

View "The Tea" on

Since the launch of The Tea it has been featured by Ebony Magazine, CNN, Huffington Post, The YBF, and more media outlets.

The Tea is produced by iYo Visuals. Visit their website
Source:The Tea
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