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Cafepress CEO Bob Marino offers Fresh Opportunity for Designers
A Call Out to Designers for Cafepress CEO Custom Business Cards
-his July 12, 2013 request simply stated:
"I would like one self-indulgent thing. I want custom business cards. If someone is willing to help me here is the deal: You design me a business card and on the back of it you design something that describes you or your design or your motivation. As I hand them out for shameless self-promotion you get promotion as well. For my side of the card, please leave room for an address, an email, a phone number and my name. You may change the CP (Cafepress) logo anyway you like. I get to choose the best one to three submissions."
No other hints, suggestion, ideas or requirements were asked - it was wide open (which really made it difficult to figure out what he would want ) - Submissions were accepted for two weeks and this morning (July 31, 2013) the results were posted for the chosen designs/artists. Three uniquely created designs were chosen designed by the follwing artists.
Artist/Designer PinkInkArt (http://www.cafepress.com/
Artist/Designer goatlady GetYerGoat (http://www.UTeezSF.com)
Artist/Designer DigitalGryphon (http://www.digitalgryphon.com/
While many online partnerships are formal and impersonal, Cafepress Bob Marino has taken the initiative to make himself personally available to the design partners who create the artwork and designs Cafepress places on their merchandise. This type of relationship offers a more intimate family oriented feel for everyone involved, therefore increasing the desire to create more which sells more product. A Win Win for all. Next on the agenda- ideas already brewing for similar opportunities for the rest of the executive team.
Kudos to Cafepress for establishing a fun way to improve public relations.