.pw– the first TLD to adopt the Uniform Rapid Suspension rights protection mechanism

DUBAI, UAE - July 30, 2013 - PRLog -- The .pw Registry is pleased to announce its adoption of ICANN’s latest rights protection mechanism, the Uniform Rapid Suspension (URS). By doing so, the .pw Registry becomes the first TLD to adopt the newest rights protection mechanism from ICANN. Sandeep Ramchandani, Business Head - .pw Registry said, “Proactive abuse mitigation is one of our primary tenets.  URS offers brand owners a highly effective, quick and inexpensive mechanism to eliminate names that violate their trademarks. We are glad to be leading from the front by becoming the first extension globally to adopt it. ”

The URS seeks to provide trademark holders with faster protection against infringement than the existing Uniform Domain Name Dispute Resolution Policy (UDRP). While the UDRP, a more expensive and long process, awards ownership of a domain to the winner of a dispute, the URS ensures faster protection by immediately suspending the infringing domain and then proceeding to a trial. The URS also discourages infringement and wrongful cases by charging trial fees from the unsuccessful applicant.

Kristine Dorrain, Director of Internet and IP Services, National Arbitration Forum (NAF) commented, “The National Arbitration Forum is pleased that .pw Registry has selected the URS as one of its dispute resolution options. Currently, .pw Registry is the first and only voluntary adopter of URS, in advance of the new gTLD program.  The adoption of URS, in addition to UDRP, demonstrates .pw Registry's commitment to protecting the .pw domain name space from cybersquatting activity.”

Mr. Ramchandani added, “The URS is a compulsory feature for all new gTLDs and our advance implementation will give NAF, brand owners, registries, registrars and ICANN an opportunity to test its effectiveness in a live environment. One of our goals in the adoption of URS is also to help the community by ensuring a more refined and predictable experience when the URS roll-out takes place across more than a thousand new gTLDs. To that end, we will be sharing our implementation lessons and best practices with the community in addition to opening a communication channel to relay policy related feedback to ICANN and NAF.”

For information on the URS and how to file a URS complaint, please visit:

http://domains.adrforum.com/main.aspx?itemID=1866&hideBar=False&news=3