SEO Company Implements Strategy to Rank Well During Google Panda Updates

TORONTO - July 29, 2013 - PRLog -- Businesses are keeping a keen eye on what affects the Google Panda updates are having on their search engine ranking. Blueprint, a Search Engine Optimization Company (http://www.blueprintinternetmarketing.com/search-engine-optimization/), is no different when it comes to viewing the changes that are taking place, as well as what measures will have to be taken to ensure their rapidly growing client base continues to achieve the success they have been enjoying.

Blueprint believes the solution to warding off negative events for a business, as a result of the Panda updates, is to understand the logic behind Google’s changes.

A close look at the changes will help a business realize that there are seven critical steps that must be implemented to remain Google safe, while experiencing an increase in ranking and traffic.

The seven steps should be looked upon as building a solid foundation for any website to continue building upon.

Step one means developing a plan regarding how you are going to build out your Website with fresh content over time. Just as the success of your business is reliant on a business plan, you must also construct an SEO plan. The structure of this plan is comprised of the remaining six very important steps.

Step two, according to Blueprint starts with a qualitative approach to developing above average content that includes the “wow” factor. Google is encouraging businesses to think outside of the “Google box” which is to get your pages indexed and ranking. It is looking for fresh, vibrant content that is going to bring new meaning to any topic. The Internet, in general, is rapidly becoming inundated with rehashed content, which is leading to a very boring, low quality, redundant experience for users, which Google is in the process of changing.

Step three is to follow fundamental on page SEO principals to ensure that your Website is structured correctly. You still need to focus on your primary keywords, while building additional pages on your site for secondary and tertiary keywords.

Step four is about creating link bait on your site to attract Websites to link to you. It means expanding your content using the same criteria covered in the preceding steps, while finding high quality, relevant sites to attract and interact with, so you can earn quality backlinks. You also need to show Google what is important content on your site, which can be achieved through internal linking of your pages and related blogs posts.

Step five, according to the SEO marketing experts at Blueprint means showing Google that you constantly have something to add to your niche. The best way to achieve this is by adding pages to your site and blogging on a regular basis. This is the reason that the first of the seven steps starts with the development of an SEO plan. You want to systematically build your site with a plan in mind.

Step six is about building your social media presence. Blueprint believes that companies need to focus on engagement to maximize the effectiveness. This means that marketers should focus on producing high quality content while driving engagement through contests, trivia, and fan participation.

Step seven is all about being a marketer, not strictly an SEO expert. You want to think about how you can appeal to your target audiences. The first of which is your target customer. The second of which are the Websites that you would like to link to you.

About the company:

As a Search Engine Optimization Company (http://www.blueprintinternetmarketing.com/search-engine-o...), Blueprint has discovered that there is no need to fear current or future Panda updates if the foundation of your SEO campaign follows the seven critical steps. The company has put these steps to the test and based on the favorable results they have achieved for their clients, they feel that this is the way to rank well both short and long term.