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Follow on Google News | Ascott is First Serviced Residence Company to Be Conferred Business Superbrands StatusThe Ascott Limited is the world’s largest international serviced residence owner-operator with over 22,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region.
By: The Ascott Limited Singapore, 17 June 2013 – CapitaLand’ The accolade is presented to brands that have met the stringent standards set by the Superbrands organisation in the areas of achievement, innovation, market share, reputation and corporate social responsibility. Brands were evaluated by Superbrands’ independent panel of marketing and branding experts as well as senior business leaders. Some of the notable brands that were accorded Business Superbrands status last year were SAP, IBM, Microsoft, Canon, SingTel and Singapore Airlines. Mr Lee Chee Koon, Ascott’ Mr Lee added: “As we expand, we ensure that we give back to the local communities in markets where we operate and we also launch various innovative initiatives to enhance the Ascott experience for our customers. This Business Superbrands accolade goes to our staff for their dedication and hard work, and we will continue to strive to do better.” Mr Mark Pointer, Chief Executive Officer of Superbrands Singapore, said: “To achieve Business Superbrands status, companies must have established the finest reputation in their fields, gain significant market share and attain a high level of brand recognition to be able to qualify. Achieving Business Superbrands status means that Ascott is seen as more trustworthy, of higher quality and has a better reputation.” “Ascott is a renowned global serviced residence provider that offers high quality serviced residences across many of the world's most vibrant cities. We are delighted to recognise Ascott as one of Singapore’ In Singapore, Ascott currently operates more than 700 apartment units in seven properties. Ascott opened Ascott Raffles Place, its premier serviced residence in Singapore, in 2008 after a S$60 million restoration effort. Ascott had carefully preserved unique features of the former Asia Insurance Building which was Southeast Asia’s tallest building in the 1950s while transforming it into Ascott Raffles Place. In 2009, Ascott brought its Citadines brand to Singapore with the opening of Citadines Mount Sophia. Citadines is an established chain of apart’ Ascott continues to enhance its customer experience through various initiatives. These include launching mobile-friendly websites and online chat facility to enhance guests’ Through Ascott’ About The Ascott Limited The Ascott Limited is a Singapore company that has grown to be the world's largest international serviced residence owner-operator. It has more than 22,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as over 9,000 units which are under development, making a total of more than 32,000 units in over 200 properties. About CapitaLand Limited CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, the company’ About Superbrands Established in 1994, Superbrands is the world's leading international brand marketing and promotional programme that celebrates the best and most valued brands in more than 80 countries around the world. Business Superbrands is an exclusive accolade for established B2B brands. For more information on Superbrands Singapore, please visit http://www.superbrands.com/ End
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