Companion of Max A Pooch to write pet product articles for Chicago Examiner

CHICAGO - July 29, 2013 - PRLog -- Deerfield, IL... Keith Sanderson president, Max A Pooch Inc. was tagged by Steve Ruygrok, Content Manager for Examiner.Com to be the Chicago Pet Products Examiner.

Sanderson was advised of his additional roll via an email from Ruygrok who wrote, "After reviewing your samples, I have decided to award you with the title of Chicago Pet Products Examiner. Best of luck on your upcoming content."

"I Plan to only write about products I would purchase and use on  Max A Pooch or on other pets that I owned," said Sanderson. "I want to continue to build the credibility I have built among my readers of the more than 95 Chicago Animal Advocacy and Celebrity Animal Advocacy articles (http://www.examiner.com/animal-advocacy-in-chicago/keith-sanderson) I've written."

Sanderson's background in marketing and communication as well as his personal experience with dogs, and many other pets provide him the capability to understand the unique product features and benefits of the products which he writes.

The benefit to marketers whose products he writes about is the growing number of dog and pet owners following his website Max A Pooch, his Facebook and other social media pages, his Pet Life Radio program Max A Pooch's Awesome Advocates.

Marketers of Pet Products who have a product they wish Sanderson to write about should query him at animaladvocacyexaminer@maxapooch.com.

He is looking for new products that:

Have unique properties;

And/or are green pet products.

Or, improve a pet's health or mental well being.  

Or, Books or other media about pets.

He will not write about dog or other pet food or treats because he is not a qualified dog or pet food expert. He asks marketers of dog and pet foods not to query him.

He asks that marketers don't send him any product  samples unless as a result of queries they sent to him have been specifically requested by Sanderson to send him a sample of the product. The product review will include a one to five "Tail Wagging Woof" rating system. One being terrible, two being bad, three being good, four being very good and five being excellent.

Sanderson will only write about products he believes are worth a three or above "Tail Wagging Woofs."

About Max A Pooch, Inc.:

Max A Pooch, Inc (http://maxapooch.com) is a marketing/communication/social media company. Its mission is to help animal advocates improve the well being and or/save lives of companion, domestic, or wild animals. Through writing for examiner, creating and hosting the Pet Life Raido show "Awesome Advocates, (http://www.petliferadio.com/awesomeadvocates.html)" making personal appearances with Max A Pooch, and the use of social and traditional media Max A Pooch, Inc is making an increasing impact for raising awareness of various animal orgainiations, advocates and challenges

About Max A Pooch:

Max A Pooch is a real dog who was relinquished to animal control when he was six months of age. He has earned the name Canine Crusader for Animals and Environment" He is mascot for Kids Against Animal Cruelty (http://www.kidsagainstanimalcruelty.org) founded by teen actor Lou Wegner. He Inspired the Pet Life Radio Show Max A Pooch's Awesome Animal Advocates. Pooch teaches people to pick up litter and put it in its place and has made live and video appearances for SWALCO (http://www.youtube.com/watch?v=cHipsWuhiQQ) one of the largest recycling organizations in Illinois. He is also known as the recycled (rescue) do who recycles. Pooch is also a Certified Canine Community Reporter (http://www.cafepress.com/caninecommunityreporter/10128281) for Wccr TV, specializling in environmental news.



About Examiner.com

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