Personal dog care brand Dog Fashion Spa announces the launch of new fragrances for dogs

Personal dog care brand Dog Fashion Spa announces the launch of new fragrances for dogs developed as perfumer's art to provide Quality Life for Dogs.
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Fragrance Launch


New York City - New York - US


NEW YORK - July 26, 2013 - PRLog -- NYC-based Dog Fashion Spa brand of personal dog care products has announced the launch of their new perfumes for dogs - Maschio for him and Femmina for her. Both fragrances bring personal dog care to the next level with sophisticated notes, elegant bottles, and beautiful packaging that support company's motto Quality Life for Dogs.

If you think fragrance for dogs is not new, think again. Dog Fashion Spa new dog fragrances Maschio for him and Femmina for her have been developed as perfumer’s art and are taking dog cosmetics to the next level with beautiful notes, exquisite bottles, and outstanding design. Dog parents will find the new perfumes at selected pet boutiques, grooming salons, dog-friendly hotels, and doggy daycare, in addition to Dog Fashion Spa website

Dog Fashion Spa co-founder Elena Volnova describes Femmina fragrance: "Our female dog fragrance embodies the ultimate expression of dog femininity and luxury. It magically gives a dog the impression of living life in its own secret garden, away from reality."

Femmina has been inspired by the love for Hawaiian flowers that have the power to make everything seem more positive. The fragrance is a magnificent floral bouquet of exquisite flowers and the fullest expression of the perfumer's art. Femmina is floral, luxurious, and elegant, featuring notes of jasmine, violet, lemon, ylang, tiaré accord, and musk.

Femmina comes in a classic bottle, inspired by American Hollywood glamour, signifying personal luxury - a welcome addition to any dressing table.

Company's co-founder Domenico Ponti comments, "We wanted the experience of the fragrance to be as enjoyable for dog parents as for their pets. So we developed elegant notes to make sure your dog won't just smell like strawberry or vanilla. The bottles come from Italy and the product has been developed and made in the United States. If you believe in Quality Life for Dogs, then Dog Fashion Spa is your brand."

Maschio fragrance for a male dog is made for the “man of the house” with its powerful mix of style, excitement, and male sensuality. Inspired by the energy of New York City, Maschio embodies the ultimate expression of masculinity in an aura of marine notes, woods, herbs, and fruits. This male dog perfume is unmistakably masculine, confident, and modern with the notes of citrus, bergamot, lavender, marine accord, amber, and musk.

Dog Fashion Spa iconic dog fragrance for him creates a feeling of relaxed sophistication and understated luxury and comes in an elegant bottle with a classy pump.

Celebrity groomer Jorge Bendersky who tried Maschio on his famous dog Tito comments, "Park Ave bitches turn heads when they smell Tito wearing Maschio for him in Manhattan."

Both Femmina and Maschio are included in Dog Fashion Spa gift sets for dogs - a perfect present for Christmas, Hanukkah or dog birthday.

About Dog Fashion

NYC-based startup Dog Fashion has launched a refined personal dog care line Dog Fashion Spa after two years of research and formula development with the goal to provide Quality Life for Dogs. Dog Fashion Spa products feature the finest natural ingredients and signature scents created by leading aromatherapy experts to provide personal care to modern dogs. The brand is available online at and at selected pet boutiques, dog groomers, veterinarians, dog-friendly hotels, and doggy daycare.

Dog Fashion Spa community of dog parents:


Twitter: @DogFashionspa

Pinterest: /dogfashionspa

Instagram: /dogfashionspa
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Tags:Fragrance Launch, Femmina, Maschio
Industry:Pets, Retail
Location:New York City - New York - United States
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