Digital Function launches a fresh web/mobile restaurant experience for Escalante’s Fine Tex-Mex

HOUSTON - July 26, 2013 - PRLog -- Digital Function, a Houston based .NET development firm that focuses on technology, design and strategy, is proud to announce the launch of one of their recent projects for a local Houston area restaurant, Escalante’s Fine Tex-Mex & Tequilas.  The first phase of the project was to overhaul their existing web presence and introduce a mobile experience with a new UI design to mimic their freshly updated brand & interiors. Along with the new look, the Digital Function team worked with Escalante’s to strategically craft a .NET solution to fit their operation with tools they need to effectively manage each of their menu items, along with pricing, for each of their locations.

www.escalantes.net

For this project Digital Function set out to create a solution that gives customers a better restaurant experience whether online or on a mobile device. We know it can be frustrating when looking at a restaurant’s website or mobile environment in trying to find a location or look at their menu with pricing. How many times have you had to download a PDF to view a menu for a restaurant? On a mobile device this can be confusing for the novice users and for us this is not user friendly. Plus, because the pricing might be different at different locations or the pricing is regularly updated, most restaurants do not display their pricing online so the customer is left with a bad experience.


So one of the main goals for this project was to implement a solution that created a better experience for Escalante’s customers, but also build in workflow flexible enough so Escalante’s can easily manage their menu selections and update pricing for specific menu items at all their locations or just at 1 location.  Implementing this type of workflow and plugins allowed Digital Function to create a better front-end experience for customers so when they access a menu at one of the locations they get their full menu for Appetizers, Entrees, Lunch Menu, Drink Menu, and Sunday Brunch all with pricing, for that location, designed to mimic their menu they hand you when you come into one of their restaurants.

For the back-end, Digital Function utilized the Kalibrate .NET framework which provided the flexibility needed to strategically tailor plugins for this type of workflow allowing us to create  a user-friendly experience for Escalante’s and their customers.

Digital Function has been building solutions, frameworks, and digital experiences for over 10 years and strongly believes in building comprehensive solutions that adapt to real world business situations. It’s not just about having a website anymore. Digital is the future and Digital Function believes in implementing innovative solutions that are flexible, engaging, and can grow with your business.

Our Role in this project
- Project Lead Design & Development
- Digital Strategy & Planning
- Wireframe Development
- Microsoft .NET Development
- Content Management Solution
- Mobile & Web Development
- Mobile & Web/UI Design
- HTML 5/CSS 3 Production
- jQuery/JavaScript Development
- Business Managed Hosting & Support

Now this is only phase 1, stay tuned for what’s to come in phase 2…

If you are interested in working with Digital Function or need more information about their .NET development & UI design services or .NET Framework Kalibrate, please contact them at by
- phone: 713-988-0058 ext 101
- visit www.digitalfunction.com
- email:jstark@digitalfunction.com