Fashion eCommerce Brands Increase Sales With Free Digital Marketing Training From ThoughtShift

BRIGHTON, U.K. - July 26, 2013 - PRLog -- An eclectic mix of fashion brands joined ThoughtShift for a workshop called The 7 Deadly Sins of Fashion eCommerce Brands. This free workshop was developed by ThoughtShift to help flourishing independent fashion brands achieve more online sales with digital marketing activities.

The workshop focused on the following seven areas of digital marketing designed to give fashion ecommerce brands an overview of different digital marketing techniques and how they can use these to achieve various objectives:

·          How SEO can increase product sales by structuring your navigation in the right way

·          How to use Pay Per Click (PPC) to get more seasonal sales

·          Using Social Media Marketing to raise brand awareness

·          Using reviews and ratings to convert more visitors

·          How to drive repeat sales with clever e-mail marketing

·          How photography can make or break your site's orders

·          How to make it easy for your customers to buy from you online or by mobile

A group of brands both local and national, big and small attended the workshop, including Junk Funk, Lowie, Friends For Leather and Allium B, to learn the secrets of digital marketing saints in their industry and avoid the bad habits of the digital marketing sinners. After the workshop some of the attendees stayed and networked with fellow fashion businesses.

ThoughtShift’s resident fashion and digital marketing expert, Christina Rutherford taught The 7 Deadly Sins of Fashion eCommerce Brands workshop.  Christina has a background in providing SEO and PPC for fashion ecommerce brands and benefits from having worked with leading fashion websites such as www.figleaves.com, Religion and House of Fraser, as well as in a digital marketing agency environment, giving her a great perspective on fashion ecommerce.

The ThoughtShift team have over 100 years combined experience in digital marketing and have provided digital marketing solutions for the likes of Oliver Bonas, Duck and Cover and Pineapple. ThoughtShift is passionate about keeping people informed about the ever-changing online world and protecting them from misinformation.

To see the presentation on The 7 Deadly Sins of Fashion eCommerce Brands visit the ThoughtShift website http://www.thoughtshift.co.uk/wifi-workshops/7-deadly-sins-of-fashion-ecommerce-brands/. Or to learn about future workshops, visit the Wifi Workshops pagehttp://www.thoughtshift.co.uk/wifi-workshops/.

-ENDS-

Notes to the editor: ThoughtShift is a digital marketing agency based in Brighton, established in 2011 by cofounders and managing directors Helen Trendell and AJ Coutts. Specialising in developing SEO, PPC and Social Media strategy for the creative industries, ThoughtShift has worked with brands like Oliver Bonas, The Learning People and Hospitality Interiors Magazine.

Contact: Helen Trendell

Telephone: 01273 666 884

Email: helen@thoughtshift.co.uk          

Graphics and interviews are available upon request