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How to Brief a Commercial Photographer (And Get High Resolution Photography Guaranteed to Amaze)
Getting great quality,high resolution commercial photography isn't just a case of booking a photographer and leaving them to it! Professional commercial photographers produce stunning results – but only if they’re fully briefed prior to the shoot
By: m3sm UK LTD
Why brief your commercial photographer?
The more your photographer knows about what the images are for, and the message they have to convey, the more likely it is they'll produce work that meets (and hopefully exceeds) your expectations.
Essential items to include on your brief
A good commercial photography brief should be thorough enough to give your photographer an idea of what you want without overloading them with information and stifling their creativity. Try to include all of the following:
The intended purpose of the photography. For example, is it to sell products? Communicate news? Produce commercial art? All of the above? The more your photographer knows about your intended aims, the better the results.
An idea of where you will be using the images. If they’re for print publications, high resolution photography of at least 300 dpi (dots per inch) is essential. For web, 72 dpi will suffice. If the images are to be blown up to very large sizes, such as for advertising billboards, make sure your photographer knows this in advance, as very high resolution images will be required.
A list of essential photographs. You might have certain shots in mind – list these on your brief. This is especially important as it will help your photographer work out if they need any specialist equipment, such as aircraft for aerial photography. Even if you have strong ideas of what you’d like, do get your photographer’s input and listen to their advice – they’ll have ideas for creative angles, lighting and effects, as well as a strong sense of what works (and what doesn’
Timescales. Let your photographer know the date by which you need your photography, but be realistic – especially if you’ve asked your photographer to carry out post-production editing on your images.
Commercial photography in Manchester with Inside Out
Inside Out's state of the art cameras and equipment can produce ultra high resolution images of up to 36.3 megapixels - ideal for blowing up to the largest of sizes. Their creative eye for commercial photography has led to many high-profile jobs – including impressive aerial photography for Manchester United. You can see stunning examples of their high quality, high resolution commercial photography at www.insideoutphoto.co.uk.