Leading B2B Companies Discuss What’s Working Now in New York City Gathering August 14-15, 2013

MANHATTAN, N.Y. - July 24, 2013 - PRLog -- Contact:

Leslie Bacon

Group Publisher

Chief Marketer and B2B LeadsCon

Lbacon@accessintel.com

Leading B2B Companies Discuss What’s Working Now in New York City Gathering at B2B LeadsCon Attendees Save $300 When they Register by July 27

Norwalk, CT July 24, 2013—In just three weeks, B2B LeadsCon (http://www.b2bleadscon.com/?PRLOG), powered by Chief Marketer (http://www.chiefmarketer.com/), will be held at the New York Hilton in New York City, on August 14 & 15, 2013. B2B LeadsCon takes a fresh look at the leading challenges facing marketers—and provides them with a Road Map for generating high-value leads and nurturing those leads to “Yes”.  The conference is specially designed for B2B marketers looking for what is working now and to optimize marketing performance to maximize sales.

View the full conference program here

Two days of high-level content will draw on the expertise of leading B2B marketers across industries. Speakers (http://www.b2bleadscon.com/speakers/?PRLOG) from the following companies of note will present:  

·         360 Partners

·         Aberdeen Group

·         CSC

·         DemandGen

·         Dragon Search

·         DocuSign

·         Dyn

·         ExactTarget

·         Oracle/Eloqua

·         Pitney Bowes

·         SAP

·         Twitter

·         UPS

·         Yesler

Sessions will include:

·         Opening Keynote with Marcus Sheridan, Founder of The Sales Lion

·         Special Guest: Marketing in the Moment – The Live Opportunity for B2B Marketers

·         Building B2B Demand: Using Content Marketing to Generate Quality Leads

·         Experts in Email: 10 Tips to Provide Compelling Content

·         Integrated Strategies: How to Optimize Your Online and Offline Efforts Across Channels

·         Presentation on the latest B2B Generation Research Results

·         Website Optimization for Lead Generation: From UX to Landing Pages, Forms and More

·         Social Engagement: Getting Beyond Awareness to Generating Leads

·         Maximizing Organic Search with Google to Drive Referrals

·         Best-In-Class Lead Scoring, Nurturing and Qualification

·         The Top 20 Ways to Retarget Leads for Better Conversion

·         Measuring Lead ROI: What to Do When You’re Accountable for Cost Per Lead, Revenue and Lead Volume

·         Wrap-up: What Did We Learn? Key Takeaways to Put to Use

Attendees will save $300 when they go to B2BLeadsCon to register by July 27. (http://www.b2bleadscon.com/register/?PRLOG)

B2B LeadsCon will offer access to industry leading suppliers, breakfast, luncheons and networking opportunities. Attendees will get key insights into new opportunities, innovation and trends, discover the latest best practices for optimizing B2B marketing and make new connections or catch up with long-time industry colleagues.

If you have any questions about attending, contact Kevin Sghia at Ksghia@accessintel.com.  For more information, visit http://www.b2bleadscon.com. For sponsorship information, contact Leslie Bacon at Lbacon@accessintel.com.

ABOUT B2B LeadsCon

B2B LeadsCon is about helping B2B companies convert prospects into customers-- providing insight, information and inspiration for B2B marketers and their teams. Its essential mission is to help B2B marketers in all sectors become more profitable and solve business challenges. For more information visit B2B LeadsCon (http://www.b2bleadscon.com/?utm_source=PR%20Web&utm_medium=PR&utm_campaign=B2B%20Marketing&utm_term=B2B%20LeadsCon&utm_content=Innaugural).

B2B LeadsCon is powered by Chief Marketer, the authority on measurable marketing.  Chief Marketer is a media brand that provides senior marketers with the latest intelligence on what is working now in Promotions, Direct, Email, Web, Social, Mobile, Database/CRM, Lead Generation and B2B Marketing.

B2B LeadsCon’s Platinum sponsor is MeritDirect (http://www.meritdirect.com/), a leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services.  Gold sponsors are Demandbase (http://www.demandbase.com/) and Infogroup Targeting Solutions (http://www.infogroup.com/).