Local Ad Company Helps Make Lasting Impressions!

ROCKVILLE, Md. - July 23, 2013 - PRLog -- In an ever more competitive marketplace, Adprint Solutions, an Ad Specialty and Commercial Printing Firm with offices in Rockville, MD and Virginia is helping businesses to leverage their strengths with Ad Specialty and promotional marketing for greater returns on their investment dollars.

Ad Specialty Advertising is a popular method of advertising for small businesses of all types, because of its traditional low cost and ability to create high quality impressions with lasting impact. John Clemens, points to a NIELSEN RESEARCH SURVEY  that shows:  84%  of people who receive an Ad Specialty item bearing the brand of an advertiser can IDENTIFY THE ADVERTISER ,  42% of recipients have a more favorable impression of the advertiser,  62%  of recipients have done business with the advertiser AFTER  receiving the Ad Specialty item.  Ad Specialties are kept for 7 MONTHS, 12 MONTHS for Calendars. NIELSEN RESEARCH SURVEY  demonstrates that no other advertising method comes close to generating this type of recognition, let alone at a cost per impression of approximate $.004 cents per exposure.

One key to the effectivene ss of Ad Specialty Advertising seems to be choosing items that people will actually use consistently.  John Clemens, a Marketing Adviser with Ad Print Solutions, says “writing pens, glassware and ceramics, including Coffee Mugs, desk and office tools like letter openers and paper weights are all popular and effective as well as Calendar Magnets on Refrigerators that receive 14 exposures per day or 20.000 exposures per year  for a family of four.

Clemens encourages would be advertisers to resist the temptation to purchase Ad Specialty items in a shotgun approach.  “We recommend that any advertising campaign be well thought out and planned”, says Clemens.  “That’s one of the reasons I suggest a complimentary Marketing Consultation, so we can make recommendations that are most suitable to  the clients objectives and within their budgets”.

For more information on the survey results or to explore how Ad Specialty Advertising can boost your business results, feel free to CONTACT  JOHN CLEMENS  at 301-537-7333 or email him john@adprintsolutions.net  for a complimentary Marketing Consultation.