Actions by Google, Others Hasten Need for Small Businesses to Get Mobile-Ready

BALTIMORE - July 22, 2013 - PRLog -- Actions by Google, Others Hasten Need for Small Businesses  to Get Mobile-Ready

Without Mobile-Ready Websites, Owners Ceding Too Much Business to Their Online Competitors

BALTIMORE, MD – A variety of factors suggest that small businesses whose websites that are not optimized to appear well on smartphones and tablets are putting their businesses in jeopardy.

“The time is now to get your business’ website mobile-ready,” said Bob Graham, CEO of EZ Business Website Builder, which provides small businesses with affordable website development services that are mobile-ready.

“A lot of web developers are charging an arm and a leg to build separate mobile websites when it is now possible to use popular website development tools to provide businesses with a website that looks as good on a smartphone or tablet as on their computer screens,” Graham added.

Today (July 22) Google started rendering its advertisements over tablets and smartphones, not just on computers – a shift signaling how important mobile searching has become.

http://www.youtube.com/watch?v=OJaMbBxBCDI&feature=share&...



An estimated 7.9 million consumers at the end of 2012 adopted a near-field communications (NFC) compatible system like QR codes, Google Wallet, Visa Wallet, MasterCard PayPass and other smartphone and tablet apps to process payments, according to Business Insider.

Countless people each day are searching their smartphones and tablets for the information and resources they want and need in real time. The days of waiting to search at home on their desktop or at the office are gone. People want information when they think of it, and businesses that can come up in those immediate searches are at a huge advantage.

Many experts say that the majority of searches will be performed on smartphones and tablets by 2015. Consumers using PayPal, Square and other mobile payment services bought more than $10 billion with their mobile devices in 2012, Business Insider reported.
Mobile payments are expected to exceed $235 billion globally this year, an increase of 44 percent in just two years, according to Gartner.

Businesses lacking a strong online presence that looks good on smartphones and tablets must recognize this trend and make preparations or else they will cede prospective customers to their competitors who have mobile-ready websites.

Website development technology enables companies to show their websites  equally well on computers, smartphones and tablets, without the need to build a separate mobile website. A separate website for customers using mobile devices is inefficient because the business must update both websites, a time-consuming and challenging prospect that could exceed the resources of most small businesses.

EZ Business Website Builder provides search-engine friendly, mobile-ready websites that allow small businesses to obtain business referrals and sales from their websites. Using WordPress, the most popular web development platform in the world, the company helps businesses to leverage the power of the Internet to build their businesses.

EZ Business Website Builder’s marketing and web development experts work hand-in-hand with businesses to create a customized website presence at an extremely affordable price. These websites are owned and controlled by the business owner, not a web developer. They are easy to update and can expand as the business grows. Owners of websites developed by EZ Business Website Builder can use the services to continue to expand their websites.

Find more information on EZ Business Website Builder at http:/ezbusinesswebsitebuilder.com


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