Lucio Maramba Joins Dial800 Executive Ranks
Direct Marketing Veteran Appointed Manager, Advanced Services
Maramba comes to Dial800 after 16 years in a variety of operational roles with Mercury Media and their Spanish-language marketing affiliate. "We've discovered that most agencies and marketers don't have the kind of specialized knowledge required to optimize call routing and analytics," commented Joel Kassay, Director of Operations Strategy for the company. "Adding Lucio to our ranks will enable our clients to take advantage of his unique knowledge and skills to markedly enhance the profitability of their campaigns. And with Lucio on our team, they can do this without the fixed cost of having that expertise on their own staffs. We believe his appointment will be a real game-changer."
About Dial800: Everyone wins. Marketers sell more product. Media buyers buy more media. Call centers answer more calls. Fulfillment ships more boxes. The optimization suite from Dial800 promotes collaboration and transparency. Advertisers get more inbound calls, are able to route them more effectively and understand exactly why consumers buy. To learn more go to http://www.Dial800.com.