A Market Researcher’s Equivalent of Eating Healthy: Organic Market Research

MARLBOROUGH, Mass. - July 22, 2013 - PRLog -- Research Rockstar LLC has announced a new white paper for anyone interested in overcoming the limitations of conventional market research methods, such as surveys and focus groups. Market researchers tend to default to focus groups and surveys because of habit, convenience and existing business processes. But alternative methods can deliver important benefits. In this white paper Research Rockstar shows how these new methods can be more “organic”, and like organic food, produce results that are less artificial.

“When we force participants through a process that is highly contrived, we can produce misleading data,” commented Kathryn Korostoff, President of Research Rockstar. “This paper identifies four examples of new, more organic methods that can deliver significant benefits.”

These methods often create a more open exchange between researcher and participant, as opposed to one controlling the other. But there are disadvantages, some of which can lead to more work when preparing deliverables.

“One disadvantage is that analysis and reporting will take more time, but don’t let this discourage you.” Korostoff continues, “This paper explains how to select a new process that keeps your participants engaged and delivers new and memorable insights for your market research clients.”

For example, one option uses Webcam surveys to gather participant responses. This method provides rich feedback because of the candor and emotion participants exhibit via webcam. However, this method provides much less consistency than many researchers are used to, meaning more time for data cleaning. Overall, while the resulting data may not be as uniform, it can deliver more value than other options.

Market researchers who may be debating if or when to use new methods will be more confident about making bold choices after reading this white paper.

White Paper Access
The free white paper is available on the Research Rockstar website, from this link: http://www.researchrockstar.com/organic-market-research-white-paper/

About Research Rockstar
Research Rockstar is the only independent, online destination for on-demand market research training. Our clients are the actual users and buyers of market research services—people who need to find, buy and manage market research resources. To learn more or to subscribe to the Research Rockstar blog, please call Kathryn Korostoff, President & Founder, Research Rockstar at 508-691-6004 ext 705, or visit: http://www.ResearchRockstar.com.

For more information:
Email:  info@researchrockstar.com
Phone: 508.641.6004

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Research Rockstar is the only independent, online destination for on-demand market research training. Our clients are the actual users and buyers of market research services—people who need to find, buy and manage market research resources.