Number One with a Bullet: Diamond Pendants Most Popular

NEW YORK - July 20, 2013 - PRLog -- Pendants raise the bar for jewelry of all styles. Every industry has a whole cottage industry dedicated to tracking sales, identifying trends and compiling data, all to help determine who is most successful and what products are leading the way. The business of fine jewelry is no different. From all of this research comes a new discovery. Many jewelers had anecdotal evidence that this might be true, but now there are hard numbers to back them up. Diamond pendants have become the number one selection when it comes to choosing a gift.

Many people rightly assume that when it comes to diamond jewelry there are certain that consistently lead when it comes to sales figures. Year in and year out, as an individual item diamond engagement rings are tops, both in units sold and financially. However, when taken as a whole category, gift giving is what fuels the jewelry business. Whether it is for an anniversary, graduation, promotion or Christmas or a birthday, more jewelry is sold for that than any other reason.

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For professional jewelers like The Diamond Supplier, this is nothing unusual. In comparison to the traditional spring to early summer that is wedding season, the opportunity to present someone with a gift is year round. What they have found to be unusual is what people have lately been choosing to give as gifts, and those are diamond pendants. Some of the reasons that customers have given when surveyed after making a purchase include the personalized nature of how the pendant they chose reflects the identity of the recipient and the fact that, unlike many other pieces of jewelry, it is a gift that can be given in friendship as well as romantically. Whereas other diamond gifts, most notably earrings, tend to be only for a spouse or significant other, pendants have a much more universal appeal. It is no surprise, then that they have become the number one gift of choice when coming to fine jewelry.  

For more information about The Diamond Supplier and diamond pendants, please visit the following website: www.thediamondsupplier.com