Novotel Thinks Green,Towel Reuse Contributes to Reforestation Project

Novotel Hong Kong Nathan Road Kowloon commits to Accor's “Plant for the Planet” towel reuse program. It encourages guests to reuse towels by donating the savings from laundry bills to fund reforestation projects.
 
 
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* Pur Project
* PLANET 21
* Sustainable Tourism
* Novotel

Industry:
* Hotels

Location:
* Tsim Sha Tsui - Kowloon - Hong Kong

TSIM SHA TSUI, Hong Kong - July 19, 2013 - PRLog -- Novotel Hong Kong Nathan Road Kowloon commits to Accor's “Plant for the Planet” towel reuse program rolled out earlier this year. Such program encourages guests to reuse towels by donating 50% of the savings from laundry bills to fund reforestation projects that contributes to local economic development.

Today’s hotel guests are increasingly concerned about environmental issues and sustainable development. With the continuing international tourism growth, Novotel Hong Kong Nathan Road Kowloon has endeavored to promote responsible tourism; to minimize as much as possible environmental impacts. The “Plant for the Planet” towel reuse program engages guests with a strong communication posted in their bathrooms promises the commitment. The message “Here, towels plant trees”, encourages guests to reuse towels. With every 5 unwashed towels, the hotel pledges to plant 1 tree. The 50% laundry savings from this program will go towards funding Accor's partnership with Pur Project, a reforestation project located in Shaanxi and Yunnan provinces of China.

Six months after the launch of the program, it reported a saving of HK$15,736 funding 246 trees to be planted at the plantations. The hotel’s goal is to plant 650 trees by the end of 2013. The strong communication and the responsible behaviour from hotel staff and guests were the key factors to the success of this program; allowing guests to participate in a sustainable development project and at the same time promoting responsible tourism and protecting the environment.

Novotel Hong Kong Nathan Road Kowloon strongly believes that protecting the environment and building a sustainable community are the responsibilities of a corporate citizen. The hotel shows its care for the community by making the best efforts in tree-planting. Indeed, the reforestation project, Pur Project, includes plantation of trees in partnership with small-scale farmers, producing fruits, vegetables and Chinese traditional medicinal plants. Such project not only helps reducing the air pollution and preventing global warming, it also maintains the biodiversity of the natural habitat and at the same time provides job opportunities for the disadvantaged people especially small-scale farmers.

Hotel Website: http://www.novotel-hongkong-nathanroad.com/

About Novotel Hong Kong Nathan Road Kowloon

Novotel Hong Kong Nathan Road Kowloon is located on the city’s busiest streets, Nathan Road. The 15 storey hoteloffers 389 modern guest rooms and suites, featuring a bar with nightly live entertainment, an all day dining restaurant, two floors of executive premier accommodation and lounge, hotel-wide Wi-Fi access and 24-hour gymnasium.

For more information, visit
novotel.com/6771 (http://www.novotel.com/6771)

Address:  Novotel Hong Kong Nathan Road Kowloon, 348 Nathan Road, Kowloon, Hong Kong
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Phone:+852 3965 8886
Tags:Pur Project, PLANET 21, Sustainable Tourism, Novotel
Industry:Hotels
Location:Tsim Sha Tsui - Kowloon - Hong Kong
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Page Updated Last on: Jul 25, 2013
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