BEVERLY HILLS, Calif.
- July 18, 2013
-- Rob Gronkowski’
s signature touchdown celebration has now become the focus of a promotion aimed at Boston-area shoppers this month. The “Spike with Gronk”
co-promotion will run this month and is sponsored by Tedeschi Food Shops and Gronkowski’
s brand partner, BODYARMOR SuperDrink (a drink product that offers superior hydration and nutrition benefits). Consumers can enter the regional sweepstakes by visiting the Tedeschi Food Shops Facebook page (Facebook.com/
. The contest winner and a friend will meet Gronkowski for a special spike tutorial (date and location to be determined based on scheduling).
The in-store campaign features “talking signage”
that allows shoppers to scan a bar code on the in-store display with their smart phones to enable a special video message to play from Gronkowski (most smartphones are equipped with a QR code scanner or they can be downloaded for free). The sweepstakes ends on August 1.
BODYARMOR is also hosting a national contest that asks consumers to upload videos of themselves emulating Gronk’
s symbolic spike celebration to win more prizes at gronkspike.com. All videos must be received by August 31 to be eligible.
Gronkowski signed with the BODYARMOR SuperDrink brand as a partner/investor in August 2012, and has been featured in the brand’
s in-store displays. His image has adorned the brand’
s mobile marketing vehicles that travel throughout the New England area to provide hydration at various events. The drink is rich in hydration and nutrition, as it includes 2.5 times the electrolytes as a leading sports drink and is also rich in antioxidants and vitamins. Since Gronkowski’
s signing, the brand has also added baseball stars Mike Trout and Buster Posey as fellow investors, along with fellow gridiron stars Ray Rice, Jason Pierre-Paul and LeSean McCoy.
About BODYARMOR Nutrition, LLC: Award-winning entrepreneur and beverage industry veteran, Lance Collins, creator of FUZE® Beverage and NOS® Energy Drink (sold to the Coca-Cola Company in 2007) brings new innovation to the beverage marketplace with BODYARMOR SuperDrink™
. Leadership includes Chairman Mike Repole, co-founder and president of vitaminwater® (also sold to Coca-Cola in 2007). Each bottle of BODYARMORSuperDrink™ is formulated with electrolytes, antioxidants, and vitamins providing consumers Superior Nutrition and Superior Hydration. BODYARMOR SuperDrink™
has twice the electrolytes of the leading sports drink, 100% DV antioxidant vitamins A, C, and E, as well as 200% DV B vitamins. BODYARMOR SuperDrink™
is sold by select convenience, natural foods, fitness, drug, and grocery retailers across the country.