Sea, Surf & Sun: Enjoy the summer with the surfwear trend!

GRENOBLE, France - July 18, 2013 - PRLog -- Summer, the sun, the beach…what better time to try out the surfwear trend? Whether or not you’re a fan of board sports, you’d be surprised by the fashion potential of the new collections from the heavyweights of the genre. In addition to technical performance, you’ll benefit from their creativity with trendy models, and colourful prints that will add some adrenaline to your looks! Discover the brands that specialise in surfwear fashion this summer.

Founded in 1987 by a group of friends from Brest, France, who were passionate about surfing, Kanabeach is a classic brand with a fun spirit. The slogan of this young surfwear brand?  “All different but all together”: an ode to the type of fashion freedom that marked the end of standardisation and celebrates differences. Far from the stereotypes of fashion, Kanabeach reinterprets trends with inspired, flashy colours and unstructured designs. If their shoes are casual and stylish, the Kanabeach bag has a modern look, while the satchel and the backback in their line of leathers are fresh and dynamic.

http://www.spartoo.co.uk/Kanabeach-b960.php

Founded in the late 60’s by two surf fans, Rip Curl is now a beacon in the world of surfing. Even though they have evolved with the technical innovations of today, they embody the same spirit, which we see illustrated today with The Search. The Search is the ongoing quest for the perfect wave at surf spots worldwide, looking for innovation to meet the needs for comfort and performance in surfing, whether it is for shoes or luggage. A passion that is at the forefront of fashion, and which respects the environment. From Hawaii to Biarritz, footwear, textiles and bags from Rip Curl are flying off the shelves, mainly because they are designed by surfers for surfers!

http://www.spartoo.co.uk/Rip-Curl-b12.php

Well known for their clothing and accessories, Quiksilver was created in Australia in 1970 with the aim to develop products that are both innovative and with performance standards for surfers. With a virtually immediate success, the brand has diversified to add mountain gear to their range of products, to become a leader in the genre. Quiksilver now offers technical and trendy collections, much to the delight of surfers and fans of the style.

Noticing that very few surfwear brands offered collections especially made for women, in 1990 Quiksilver launched their female line: Roxy. Starting with swimwear, the brand then created a collection of sportswear clothing that was immediately popular among women. With their expertise in clothing and surf accessories, Roxy offers a wide range of products specifically suited to female surfers with cool, colourful style.

Since its creation in 1973 in the small Australian house of Gordon Merchant, surfer and surfboard manufacturer, Billabong has come a long way! In 1980, after gaining a strong reputation at home, the famous surf brand decided to export their products abroad. Success quickly followed and Billabong decided to expand their collections to other sports such as snowboarding and skating. Recognised around the world today, Billabong sponsors many athletes and sporting events.

About Spartoo

http://www.spartoo.co.uk

Founded in 2006, Spartoo is the leading European online shoe retailer with more than 700 designer brands (Converse, Ash, Sorel, Bensimon, Hush Puppies, Geox...) and more than 30,000 models of women’s shoes, men’s shoes and children’s shoes in all styles: sandals, trainers, heels, boots, flat shoes, flip flops... With an international presence (Belguim, Luxembourg, Italy, the United Kingdom, Spain, Germany), Spartoo is among one of the top 10 e-commerce fashion websites and the top 10 of fastest growing companies in Europe.

Turnover 2012 : 150 million euros

Turnover 2011 : 100 million euros

Turnover 2010 : 50 million euros

Turnover 2009 : 30 million euros

Turnover 2008 : 15 million euros

Turnover 2007 : 5 million euros

More than 6 million unique visitors in December 2012 (Médiametrie, Europe).

Top 10 fashion e-commerce websites behind La Redoute and 3suisses (Médiametrie, 2012).

Top 10 fastest growing companies in Europe (Mediamomentum.co.uk , 2012).

Employees : 200 employees