‘Sustaining Profitable Growth’ Hot Topic for Women Business Owners Workshop July 30 in Chicago

CHICAGO - July 16, 2013 - PRLog -- Small business owners seeking ways to grow their business should attend, “Attracting New Customers and Sustaining Profitable Growth,” a workshop presented by the Women’s Business Development Center (WBDC).The event will be held on Tuesday, July 30, 2013 from 9 to 11:30 a.m., at Microsoft Technology Center, 200 E. Randolph, MPR Room 2+3, in Chicago.

Presenter Terri Shapiro, executive director of brand and media relations for Deluxe Corporation in Minnesota, will help small business owners discover the keys to successfully attract new customers. Topics include: assessing the unique opportunity for your business; how to profile your customer “target”; creating a clear statement of marketing objectives; choosing tactics that will work; the value of a marketing plan; effective implementation; and sustaining profitable growth.

The workshop is free of charge and requires registration. Space is limited. For more information, please visit www.WBDC.org or call (312) 853-3477, ext. 0.

About the WBDC:

A nationally and internationally recognized women’s business assistance center in its 27^th year of operation, the WBDC provides a continuum of business development services to prospective and established women entrepreneurs including counseling, training, financial, certification and procurement assistance in Spanish and English. The mission of the WBDC is to provide services and programs that support and accelerate women’s business ownership and strengthen the impact of women on the economy. The WBDC is headquartered at 8 S. Michigan Avenue, 4^th Floor, Chicago, Illinois 60603. To learn more, visit www.WBDC.org.