Lane Durand Hired for Territory Sales Manager for Boral TruExterior Trim

ROSWELL, Ga. - July 15, 2013 - PRLog -- Lane Durand has been hired for Territory Sales Manager for the Boral TruExterior^® Trim product line in the Mid-Atlantic United States. Based in Beltsville, Maryland, Durand will spearhead sales with the goal of increasing the marketshare of Boral TruExterior^® Trim in the territory among dealers, builders, remodelers and architects. Lane’s demonstrated Market Knowledge, sales expertise and performance will be integral to his expanded sales role covering Northern Virginia, DC Metro, and Central and Southern Delaware.

"Lane comes to the Boral TruExterior^® Trim team with vast experience selling lumber and building materials in the Mid-Atlantic region and he is equally familiar with the dealer base and end-user network,” said Tom Zimmerman, Director of Sales and Marketing for Boral TruExterior^® Trim.  “Lane is skilled in selling high-value wood replacement product and he is truly passionate about the business.”

In his role, Lane Durand is charged with increasing the market penetration and sales of Boral TruExterior^® Trim, a game-changing product that has pioneered the new poly-ash category of the exterior trim market and is known for its sustainability, workability, durability, and high performance.  Durand will lead sales efforts across the region, building upon his established success in building dealer relationships. He will also increase awareness of the product’s benefits among builders, architects, and remodelers.

Prior to joining the Boral TruExterior^® Trim sales team, Lane Durand served as Outside Sales Representative for Ferring Pharmaceuticals. He has also worked as Regional Sales Manager for Kleer Lumber and Sales Representative for PPW.  He earned a Bachelor of Arts in Philosophy from Indiana University of Pennsylvania.

About Boral TruExterior^® Trim:  Recently named one of the “101 Best New Products” by Professional Builder and Professional Remodeler magazines, Boral TruExterior® Trim is manufactured byBoral Composites Inc., which is headquartered in Roswell, GA and is a wholly owned subsidiary of Boral USA.  Boral Composites Inc. is a manufacturer of sustainable exterior building products, which reside in the poly-ash category.  

About Boral USA:

Headquartered in Roswell, Georgia, Boral USA is a leading manufacturer in the building material industry.  Boral USA’s subsidiaries include Boral Bricks: #1 manufacturer of brick in the United States, Boral Roofing: the nation’s leading manufacturer of clay and concrete roof tiles, manufacturer of Cultured Stone® #1 Brand of manufactured stone veneer, and Boral Material Technologies LLC: a leading marketer of coal combustion byproducts.