New Paper Offers Proven Ideas to Solve Lackluster Sales

July 15, 2013 - PRLog -- Are your company sales below par and in need of a boost? Instead of the usual pep talk, a new white paper by the Performance Improvement Council (http://www.thepicnow.org/) (PIC) of the Incentive Marketing Association (http://www.incentivemarketing.org/) (IMA) entitled, Enough is Enough: How to Solve Lackluster Sales Performance Once and For All (http://www.thepicnow.org/associations/8178/files/Enough_is_EnoughREV_June2013_wMbrList.pdf), suggests that the key to success is combining in-house best practices with well designed non-cash recognition and rewards programs.

In the paper, PIC member and Anderson Performance Improvement Company President Louise Anderson presents two compelling case studies that resulted in a 32 percent sales increase for a Fortune 500 company and 37,000 customer demonstrations for a bank‘s new automated services.  According to Anderson, “While identifying difference-making activities is essential to reversing weak sales performance, a strategic and well-executed non-cash recognition and rewards program focused on proven techniques can help transform sales cultures and put them in a better position to hit target numbers.”

Jerry Klein, PIC Executive Team member and Maritz VP, says “It is reassuring to know that the key to finding a solution to this recurring problem can be solved with proven resources that are readily available to any company open to modifying its traditional approach to employee compensation.”

To view the complete paper, visit www.thepicnow.org and click on the link from the home page.

The Performance Improvement Council (PIC) is a strategic industry group within the Incentive Marketing Association. It is a professional organization of performance marketing executives collectively focused on helping companies optimize their investment in human capital through proven and innovative reward and recognition solutions.

More information is available at  www.thepicnow.org.

Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (http://www.incentivemarketing.org/) (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council. More information about IMA and the incentive marketplace is available at http://www.incentivemarketing.org/