ThoughtShift Hosts Free Digital Marketing Training For Fashion eCommerce Brands

BRIGHTON, U.K. - July 15, 2013 - PRLog -- This free workshop has been developed to help flourishing independent fashion brands achieve more online sales with digital marketing activities.

The workshop will focus on the following seven areas of digital marketing designed to give fashion ecommerce brands an overview of different digital marketing techniques and how they can use these to achieve various objectives:

·        How SEO can increase product sales by structuring your navigation in the right way

·          How to use Pay Per Click (PPC) to get more seasonal sales

·          Using Social Media Marketing to raise brand awareness

·          Using reviews and ratings to convert more visitors

·          How to drive repeat sales with clever e-mail marketing

·          How photography can make or break your site's orders

·          How to make it easy for your customers to buy from you online or by mobile

ThoughtShift’s resident fashion and digital marketing expert, Christina Rutherford will be teaching The 7 Deadly Sins of Fashion eCommerce Brands workshop.  Christina has a background in providing SEO and PPC for fashion ecommerce brands and benefits from having worked with leading fashion websites such as www.figleaves.com, Religion and House of Fraser, as well as in a digital marketing agency environment, giving her a great perspective on fashion ecommerce.

The ThoughtShift team have over 100 years combined experience in digital marketing and have provided digital marketing solutions for the likes of Oliver Bonas, Duck and Cover and Pineapple. ThoughtShift is passionate about keeping people informed about the ever-changing online world and protecting them from misinformation.

Fashion brands can apply for The 7 Deadly Sins of Fashion eCommerce Brands workshop by tweeting at ThoughtShift using the twitter handle @ThoughtShiftUK including the hashtag #eCommerceSins or by email at wifiworkshops@thoughtshift.co.uk.

Further information on The 7 Deadly Sins of Fashion eCommerce Brands workshop can be found here on the ThoughtShift website http://www.thoughtshift.co.uk/wifi-workshops/7-deadly-sins-of-fashion-ecommerce-brands/.