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Follow on Google News | Mobilox Wins Five Indian Digital Media Awards 2013Wins ‘Best Digital Start-up’ & ‘Best Mobile Media Company’ awards
By: Absolutefactor While Mobilox was adjudged ‘Best Digital Start-up of the Year” and ‘Best Mobile Media Company of the Year”, the Company was also awarded for its campaigns for MasterChef Applications, Parachute Advanced Ayurvedic Hair Oil and Zee Bangla ‘Missed call’ campaign. The IDMA awards are the property of exchange4media Group. The objective of the Indian Digital Media Awards 2013 is to recognise, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space, specifically in the domain of internet, mobile, gaming, social media and the blogosphere. Mr. Abhijit Saxena, Managing Director & Chief Executive officer of Mobilox said,“ Mobilox won ‘The Mobile Company of the Year’ award under the Hall of Fame Category, which was decided on the basis of the number of awards received by a company in the Category of Mobile. Mobilox also won Gold for ‘Best Mobile App for Star TV Master Chef India’ Mr. Saxena further added, “We are focussing on providing innovative mobile based solutions to various brands in India, at a time when brands want to implement solutions but do not know how the mobile eco system functions. We have worked on various innovative solutions which have never ever been implemented and as a matter of fact became a key factor in getting us the ‘Best Digital Start-up of the Year’ Award.” The revolutionary transition from paid SMS voting to free missed call voting was conceptualized and executed by Mobilox for Zee Dance India Dance which gathered more than 7,50,00,000 missed call votes. Zee TV became the first Indian based channel to reach more than 10,00,000 downloads for the Zee TV mobile application. India’ Recently, the Company has also won ‘Pitch Brand 50’ award for Zee TV Indian television show -Punar Vivah, as live counselling on the mobile phone which was provided by the show was conceptualized and provided by Mobilox. Mobilox also conceptualized and implemented the first ever C2C sampling and referral program for Parachute Advansed Ayurvedic entirely on mobile. ‘Jodi Selector’ About Mobilox Mobilox Innovations Private Limited (Mobilox), established in 2011, has been conceptualized as the first Mobile Solutions Company of India with a vision of getting mobile as a media its due credit. Mobilox understands the existing marketing and branding needs of enterprises and guides them to formulate and execute a mobile strategy. Mobilox also ensures that the brand promise resonates well with their target audience and works in conjunction with traditional media, where the latter is used to create a visual impact while the mobile would carry forward the same message and actually connect with the end customer, thus ensuring that brand now walks the talk. Mobilox not only suggests ideas to enterprises, but also executes them with high quality and ensuring the value proposition of the brand is projected accurately to the end customer. For more information, please visit http://www.mobilox.co.in/ For further information, please contact: Absolute Factor Rajesh Prothi Email: rajesh.prothi@ Hand Phone: +91 98102 09123 Shrishti Email: shrishti@absolutefactor.com Hand Phone: +91 96501 87059 End
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