Nahan Printing And RAZR Marketing Win Best In Show At Midwest Direct Marketing Arc Awards

SAINT CLOUD, Minn. - July 10, 2013 - PRLog -- Nahan Printing and RAZR Marketing took home the prestigious Best In Show award at the Midwest Direct Marketing AssociationARC awards on May 23, 2013. The award went to a dimensional direct mail piece Nahan and RAZR Marketing partnered to produce in early 2013. Besides winning Best In Show, the direct mailer was also honored with a gold award—meaning it automatically bypasses the first round of judging for the 2013 Direct Marketing Association’s International ECHO Awards.

ARC stands for Art, Response and Copy, and recipients of ARC awards demonstrate mastery of these three direct marketing essentials. The direct mail piece that was honored included striking visuals, a unique format, a storytelling approach and an incentive to drive a higher response rate. The piece was conceptualized, designed and written by RAZR Marketing to promote Nahan’s unique printing and customer service capabilities. Nahan produced the piece at its Saint Cloud facility.

“We are honored this piece we produced was named best in show at the ARC awards,” said Mike Nahan, CEO of Nahan Printing. “While the direct mail piece highlighted our capabilities and generated leads for Nahan, we approached it just

like any client project—ensuring it would leave an impact on the desk of recipients and ultimately drive them to action.”

RAZR Marketing was equally excited about the honor. “Not only did this piece get fantastic results, it doubles as a work of art,” said Leeanne Huber, RAZR Marketing’s VP of Creative and Marketing. “We love the work we’re doing with Nahan because they bring our concepts to life with some of the best printing solutions in the nation.”

More information about the Midwest Direct Marketing Association’s ARC awards can be found at www.mdma.org.

ABOUT NAHAN PRINTING

Nahan Printing is a Minnesota-based commercial printer specializing in catalog and direct mail printing for industries such as retail, financial services, travel and hospitality. With a client roster of legendary brands including Nordstrom, Neiman Marcus, and Bergdorf Goodman, Nahan prints iconic work that represents the highest level of quality and innovation in the industry. A family-owned business since 1962, Nahan Printing celebrated 50 years in the printing industry in 2012.  For more information about Nahan Printing, visit www.nahan.com.

ABOUT RAZR MARKETING

RAZR Marketing creates strategic behavior change for its clients. It does this through relevant and creative marketing programs. RAZR develops campaigns rooted in strategy, creative, digital, experiential and loyalty for clients spanning healthcare, manufacturing, financial services, and retail/hospitality. Additional information can be obtained by visiting the website at razrmarketing.com (http://www.razrmarketing.com/).