A Better Process Served Well By SEP Connect; Law Firms Find Serving Company Easier On GOOGLE

BUFFALO, N.Y. - July 10, 2013 - PRLog -- SEP Connect, a leader in search engine placement with a unique, patent pending technology designed to get local businesses on the front page of Google, today released this report of a case study highlighting successful implementation of a local search engine optimization for a legal process serving company.

A BETTER PROCESS:

A local, family run California process server that specializes in providing prompt and efficient service was seeking to expand its client base outside Sacramento and around Northern California.  For over seven years, the small business had worked with law firms and individuals on the successful filing and serving of court documents.  A Better Process provided a unique set of services including court running, courier services, service of process, service of writs and skip tracing.  Previous advertising had been limited to working with the yellow pages, industry associations and personal relationship building.   Realizing the importance of web searches to their clientele, A Better Process utilized SEP Connect to increase their appearance in GOOGLE searches.  Working to improve search term capture and web site design they found a 263% increase in clicks to their website the first 90 days after implementing a search engine placement program.  After only 456 days the company saw a 25% increase in business driven from the web.  

Situation:

SEP Connect client was A Better Process, a local, family court process server near Sacramento, California:

·         7 year old small business that works with law firms to serve and file court papers

·         Primary target area for customers was El Dorado County

·         Original scope of marketing plan included local yellow pages, association ads and face to face meetings  with a total investment of $4,500 annually

·         Growth seemed stagnant year over year and the company sought to expand client base, marketing area and name recognition

·         Desire to be utilized by any law firm or individual needing service in Northern California

·         Aspired to be the first name on GOOGLE and other search engines to drive new business

Challenges

A Better Process identified several challenges for SEP Connect to address:

·         Limited staff with busy day and no additional time to invest in marketing tasks

·         Small budget for new marketing endeavors

·         Static webpage with few social media updates

·         Range of local and statewide competition

·         Need for better name recognition

Actions

The actions SEP Connect took to help increase visibility of  A Better Process on the Internet so it could be found easier in searches included:

·         Consult with the client on the best search terms and city locations to market their business; make local search easier

·         Helped target new cities to expand listing; increase radius for new clients

·         Pin Point law firms and individuals that had court business in Northern California from within present working area and across state.

·         Create a new landing page for corporate website that allowed easy access to information; work to increase search optimization

·         Utilize unique SEP search engine placement technology to make website Google friendly

·         Increase key words on front page of corporate website

·         Improve brand awareness and name recognition for company via the internet

Results- 25% business increase over 2 years

Not Only Increased Visibility But Also Coveted Search Term Usage

SEP Connect was able to increase name awareness and brand identification for A Better Process by using more search terms and making organic the pickup of You Tube and GOOGLE map listings a well as other sites.  The increase in city postings increased the opportunity for more local search hits and the added benefit of using SEP Connect for search engine placement helped with name recognition and brand awareness.  A Better Process found that in the first 90 days there was a 263% increase in hits to their website.  Clients from across the country with business in the courts of Northern California were contacting A Better Process to make use of their services.   Now A Better Process has clients from almost every state in the Union including Hawaii, Alaska, New York, Texas and Virginia.  According to the founder of A Better Process, the SEP Connect relationship has unlimited potential and they see no end in sight for use of their service.

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About SEP Connect
SEP Connect, LLC (www.sepconnect.com) is the world leader in search engine placement (SEP), a new and effective form of Internet marketing for local businesses. Search Engine Placement is different from SEO, SEM, PPC and other forms of Internet advertising in that placements are exclusive, less expensive and results take days instead of months. SEP Connect guarantees to place local businesses on the front page of Google and Bing within 45 days or they don’t pay. Results appear in the search section where consumers are most likely to click. SEP Connect has offices in Washington, DC, Buffalo, NY and Sacramento, CA.

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