Wal-Mart & Cost Plus World Market Open the Door to Upstart Juice Manufacturer: ALL-NATURAL Calamansi

Juice Beloved by Filipino Market Skyrockets in Popularity due to its Authentic Calamansi Flavor
By: Digital Concepts 2.0
 
All-Natural Calamansi in Cost Plus World Market
All-Natural Calamansi in Cost Plus World Market
WALNUT CREEK, Calif. - July 9, 2013 - PRLog -- Pacific Food & Beverage (PFB), an upstart juice manufacturer from the San Francisco Bay area and founded by Filipino-American Victor Elizaga, has seen strong growth into expanded US markets for its authentic, natural calamansi ready-to-drink juices. Thanks in no small part is due to the whole-hearted support of the Filipino community. PFB has recently secured distribution agreements with Cost Plus World Market and Wal-Mart where it has received enthusiastic reviews from every consumer who has had the chance to sample the ALL-NATURAL Calamansi Juice.

Authentic Flavor Key to Creating America’s Best Calamansi Juice

The first challenge faced by PFB was to create a beverage flavor profile that accurately reflected what Elizaga remembered of the fresh-squeezed calamansi juice served every morning for breakfast throughout his childhood. This quintessential fruit from the Philippines is widely recognized by anyone who grew up in the country as both delicious and healthy.

“When you mention calamansi to a Filipino, they relate right away,” explains Elizaga.

After several attempts at fine-tuning the profile with a Philippines-based juice supplier, Elizaga dialed it in exactly. Now, every time Elizaga samples ALL-NATURAL Calamansi for Filipino shoppers, they comment that it, “Tastes like home.”

Further, Elizaga explains that, “There are some other calamansi juices in the American market, but they’re too sweet or too watery. Ours is just the right combination of sweetness and fruit,” making it a flavor anyone can appreciate. As a result of the early support of the Filipino community, ALL-NATURAL Calamansi beverages have taken off quickly, with the first cases selling off the shelves in no time at all.

With a focus on allowing the natural health benefits of the calamansi fruit shine through, ALL-NATURAL juices are free of artificial colors, flavors, and preservatives. They’re also based on real juice formulations – about 16 whole calamansi fruits per 16-ounce bottle – sweetened with only honey and cane sugar. The naturally sweet juices are already receiving rave reviews from American consumers.

And thanks to the efforts of Digital Concepts 2.0, the company can now introduce their juices to consumers through 130 Cost Plus World Market stores across the US or select Wal-Mart locations in the Bay Area. In the near future, PFB will be working on additional products to add to their line of natural calamansi beverages, including new fruit flavors inspired by the natural juices common in Asia.

PFB is convinced that as word spreads, America will embrace calamansi as a super fruit that’s both delicious and incredibly nutritious. Elizaga hopes that with any luck, US consumers will soon come to associate calamansi juice as the beverage that best represents the Philippines. “Americans should be introduced to this delicious fruit, and the juice is the best way to do that.”

Store locations and regular ALL-NATURAL Calamansi contests can be found on the company’s Facebook Fan Page (https://www.facebook.com/AllNaturalCalamansi). Consumers interested in tasting for themselves how fresh and true-to-life the Calamansi ALL-NATURAL beverages are, can find sampling stations at Cost Plus World Markets on the weekends.

About Pacific Fruit and Beverage and ALL-NATURAL Calamansi

Pacific Fruit & Beverage Co. is the proud distributor for several brands including SIMPLY Calamansi Concentrate, ALL-NATURAL Calamansi Ready to Drink, ALL-NATURAL Mango Ready to Drink and ALL-NATURAL Calamansi Seasoning. The company is committed to become a global brand dedicated to selling high quality, healthy tropical fruit juices and seasoning. They adhere to highest agricultural and food processing standards and guarantee that it is 100% safe and good for the consumer.

For more information on the product or partnership opportunities, contact:

info@simplycalamansi.com

Photo:
https://www.prlog.org/12171157/1
End
Source:Digital Concepts 2.0
Email:***@wakawakalight.com Email Verified
Tags:Pacific fruit and Beverage, Calamansi, Juice, Organic Juice, Mango, All Natural
Industry:Consumer, Food, Marketing
Location:Walnut Creek - California - United States
Subject:Products
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse



Like PRLog?
9K2K1K
Click to Share