Why Do I Need Search Engine Optimization?

THANE, India - July 9, 2013 - PRLog -- Most companies have a website of some kind, but only about 5% know of or use Search Engine Optimization (SEO). If they do, they have usually learned about it because they spent thousands of dollars on a top-of-the-line website that no one came to visit. When they realized a nice website wasn’t enough, they probably Google “promoting my website” or “how to market my website.”

Why are some businesses more successful with their website than others? Is there a secret?

SEO is now a requirement for any sized business to advertise with a website and be successful it! Especially now that every other previously effective marketing tool has become ineffective or out of reach.

In the days before Internet there were a number of ways to successfully advertise. Now, however:

·         Code Enforcement is cracking down on signs.

·         Radio and TV advertising is getting too expensive and becoming less effective because of the number of stations.

·         Newspapers are virtually useless as people turn to the web.

·         Tradeshows are few in number and most are no longer well-marketed.

·         Almost no one uses a telephone book anymore because of the web.

·         Bus benches and billboards cost a huge monthly fee and again, how many people look at them nowadays?

The Internet is now the telephone book. So as a business you have to adapt and not only adapt well, but do one better than your competitors so your name comes up at the top of the list in any keyword search. No longer can you just buy a full page ad in a telephone book to stand out. You have to do the equivalent on the Internet. Your website has to stand out in the center of 2 billion other sites and outshine all the others in your industry to be successful.

Search engines are answer machines. When a person looks for something online, it requires the search engines to scour their corpus of billions of documents and do two things – first, return only those results that are relevant or useful to the searcher’s query, and second, rank those results in order of perceived usefulness. It is both “relevance” and “importance” that the process of SEO – Search Engine Optimization is meant to influence.

10 Benefits of Search Engine Optimization (SEO)

1.       The Results are Low Cost (In Comparison to Adwords and PPC)

2.       Definite Increase in Website Traffic

3.       Higher Brand Credibility, People Trust Google

4.       Better ROI (Return on Investment) Than Normal Ads

5.       Your Competitors Are Doing It

6.       Take Your Business to the Next Level

7.       More than 250 Million websites on the web, SEO makes you stand out

8.       60% Of Clicks Go to the First Result

9.       You’ll Have Access to Data

10.   The Results are Permanent (of course you need to maintain it..!)

Search Engine Optimization (SEO) (http://www.imkraf.com) is the marketing tool of the future. Drive thousands of targeted clients to your website. With SEO, you will target customers that are looking for services like yours. This means that the traffic provided from the search engines is much more likely to convert into sales, sign ups, and leads.

Visit IMKRAF (http://www.imkraf.com) to know more about Search Engine Optimization (http://www.imkraf.com) and how you can benefit from it.