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Follow on Google News | Oreo Daily Dunk: Today’s trend with an Oreo DunkInterface Communications creates ‘Oreo Daily Dunk’,an exciting initiative that cherry picks interesting news & events each day & expresses them through the eyes of Oreo.
In addition to this, Oreo India’s Facebook community is growing at a rapid pace and has crossed the 2.8 million mark! Amongst them, there is a huge bank of millennials with whom we wanted to establish a deeper connect. We felt a stronger need to be a part of their likes and interests and subsequently, their conversations. We mined the conversations within our community and understood that teens as well as young adults loved the idea of remixing things to give it their own signature touch. After all, they are the ones who are molding today’s culture. Keeping this in mind, we chose Facebook and Twitter as the best medium to connect with this audience. Using Facebook and Twitter, we wanted to create a platform that would take on the culture of the youth and connect with them in manner that is interesting yet relevant. Joemon Thaliath, the COO of Interface Communications shared an insight on Oreo – “Oreo is a cookie that is enjoyed by everyone in the family. While our TV campaigns warm the mothers’ hearts and are loved by kids, conversations with teenagers and young adults indicated that they also love Oreo! Taking this opportunity, we decided to create deeper engagement with the millennial audience and spark conversations that would be most relevant to them.” India Dunks with Oreo! You cannot just eat an Oreo, you have to Twist it, Lick the cream and finally Dunk the Oreo with a big grin! Taking on from this ritual, Oreo India presents an exciting initiative to connect with the youth in the social networking Space. On 2nd April, Oreo India launched its series of Oreo Daily Dunk with the start of the IPL. Oreo Daily Dunks are the day’s top trends hand-crafted into a single creative expression. Whether it is the latest trends like celebrating ‘30 years of Supandi (https://www.facebook.com/ Oreo takes Daily Dunks a step further and celebrates Fathers’ Day in an interesting and unique way. The creative is a manifestation of how most people express themselves freely to mom, but rarely to their dad. Oreo encourages kids of all ages to tell dad how much he means to them. In sum, Oreo Daily Dunks aim to filter the world through the playful imaginations of Oreo and engage the growing number of fans on Facebook and Twitter. The Oreo Daily Dunk will continue to be entertaining, humorous and inspiring. Tune in to the action on our Facebook community (https://www.facebook.com/ Chella Pandyan, AVP Marketing - Biscuits, Cadbury India Ltd, says, “The Oreo ‘Daily Dunks’ idea is a celebration of the amazing diversity & colour there is in popular culture today. We have been surprised with the response it has received so far & quite enjoying the process of creating them” Impact The Oreo India community reciprocated the love with their ‘likes’. The Oreo India Facebook community size has increased by 144,539 fans. The campaign has almost doubled the monthly avg. reach. The PTA, after a month of Daily Dunks, is 8x % of that before it. The active engagement and interaction level on the Facebook page increased by 23%. Through the Daily Dunk campaign, Oreo attempts to create a cool and witty personality that the youth can identify with. People are interacting with the brand in a way that is relevant to them; it is more than just passively liking the posts but about starting conversations. Credits Creative: Ashutosh Joshi, Sricharan Cheemalamarri, Rupesh Gor, Siddhesh Kadam, Priyanka Joshi, Sreekanth Dass Digital Servicing: Roopesh Shah, Jaspreet Sandhu, Firdous Kazi Planning: Priyam Joshi End
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