Air India’s direct services to boost Tourism Australia’s India 2020 plan

 
 
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July 4, 2013 - PRLog -- Mumbai, 03rd July’13: Tourism Australia’s Managing Director, Andrew McEvoy welcomed the decision by Air India to launch direct non stop flights to Sydney and Melbourne - marking a return to the Australian market after 16 years.

"Key to unlocking India's long term tourism potential is improved air access and capacity. Securing direct flights to Australia is critical to securing a share of the 50 million Indians expected to travel overseas by 2020," he said.

“Preliminary analysis suggests we’ll need around 345,000 additional seats to meet the expected demand for Australia from India out to 2020. On top of the capacity that already exists, these new, direct services soon to be launched by Air India represent a huge boost in realising the full potential of this important market.

"As with most of our recent aviation success stories, this positive outcome owes much to a team Australia approach. Sydney and Melbourne Airports, Destination New South Wales and Tourism Victoria all deserve great credit for getting this deal done and we look forward to combining our marketing resources to ensure the new services are now aggressively promoted within India," Mr McEvoy said.

Mr McEvoy said that, under its India 2020 tourism plan, Tourism Australia had already doubled its marketing spend in India this year, and had made creating a sustainable, competitive aviation market between Australia and India one of its key priorities.

Close to 160,000 Indians visited Australia in 2012, spending nearly A$800m. By 2020, Tourism Australia believes the market has the potential to rise in annual value to up to A$2.3 billion and deliver 300,000 annual visitors.

About Tourism Australia
Tourism Australia is responsible for promoting Australia world-wide as the world’s best destination for business and leisure. Through a wide range of activities Tourism Australia aims to raise awareness of Australia’s unique attributes which attract and entice visitors to experience our country. Our activities in 23 markets, including Australia, include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and research.

In November 2010 Tourism Australia unveiled a new strategic approach for Australian tourism – the 2020 Tourism Industry Potential - to improve the industry’s performance and competitiveness. The 2020 Tourism Industry Potential is a 10 year vision for the industry which aims to grow the overnight expenditure generated by tourism to as much as $140 billion by 2020.

To achieve the 2020 Potential, Tourism Australia operates in key markets around the world offering the greatest opportunities for tourism growth including Australia. This includes established markets such as the United Kingdom, Japan, New Zealand, USA, Germany, Korea, and China; growth markets such as Canada, Singapore, Malaysia, Hong Kong, Taiwan, India; Thailand, and Gulf Countries.

For more information visit www.tourism.australia.com (http://www.tourism.australia.com) | www.facebook.com/seeaustralia (http://www.facebook.com/seeaustralia)

For further information, please contact Perfect Relations:

Anagha Nabar|
anabar@perfectrelations.com (mailto:anabar@perfectrelations.com) |9920557947

Kartik Sharma |
kartiks@perfectrelations.com (mailto:kartiks@perfectrelations.com) | 9819790645
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Source:Tourism Australia
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