New Consumer Market Research Into Bathroom Purchase Behaviour

July 3, 2013 - PRLog -- This unique piece of research aims to identify who and what are the influences and barriers to sales of bathroom products in the UK.  The format is split into two parts, the first part will understand how consumers approach the decision to refit their bathroom; the second part will be category specific questions across 6 different bathroom product categories.  The data will be collated by Ask Insight, a leading independent supplier of consumer market research, and analysed by J.M. Blake Marketing, industry marketing experts.  

The results of this market research will only be made available to a select number of companies within the bathroom industry.  Manufacturers, distributors, retailers and trade associations will have the opportunity to ‘sponsor’ a section of the research in return for exclusive access to the research analysis.

“We live in a consumer-led retail world”, says Jane Blakeborough of J.M. Blake Marketing.  “Investigations into consumer purchase behaviour have benefited many other business sectors, but within the bathroom industry consumer insight and end-user intelligence is currently limited mainly due to the complicated routes to market involved.  The information gathered in this market research will enable our partner businesses to target their market much more effectively”

For more information and to get involved with this project http://www.jmblake.co.uk and see our 'consumer insight' section

Background Information

J.M. Blake Marketing is a strategic marketing consultancy tailored to meet the marketing demands of companies within the bathroom industry, both in the UK and overseas.
Established in 2004, J.M. Blake Marketing have worked with some of the most influential companies within the industry and their commercial experience means they are familiar with the industry’s language, dynamics and routes to market.  They are up to date and informed about current issues and understand the challenges facing bathroom companies.

Ask Insight collates and processes consumer raw data into intelligence which helps their clients establish a more in-depth understanding and working knowledge of their markets, competitors and customers, to enable them to build consumer compelling, competitive propositions with a true distinctive market USP. Established 1997, clients include a number of National & International Private & Public Sector Organisations.   Ask Insight is an accredited Market Research Society Company Partner, and RAR Recommended Agency 2013 status