The Balancing Act on Lifetime TV July 4th Show: Pet Happiness, Retirement Freedom, Online Protection

POMPANO BEACH, Fla. - July 3, 2013 - PRLog -- Media Contact:        
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The Balancing Act® on Lifetime TV Starts July 4^th with a Bang: Talks Pet Happiness, Freedom in Retirement and Independence from Online Threats

Central Garden & Pet Co., Athene Annuity & Life Assurance Co. and McAfee Inc. start show with a bang for 4^th of July episode

(Pompano Beach, FL – PR LOG – July 3, 2013) – Popular morning show The Balancing Act® on Lifetime TV rings in July 4^th with a bang and welcomes the hottest names in pet comfort products, financial planning and online security to their show airing on Thursday, July 4^th at 7:00 am (ET/PT). Make sure to watch as Danielle and Kristy help jump start the day with animated conversation, lively demonstrations and great information to balance and empower a women’s life.

Don’t miss this sizzling line-up taking center stage on The Balancing Act®:

-- Pursuit of Pet Happiness
Do loud noises like thunder or fireworks scare and cause stress for your pet? We love our pets but scratched furniture, urine puddles, excessive barking, chewed objects …these are things that pet parents can do without.  Dr. Laura Petree from Central Garden & Pet Company will be on the show to talk about how to manage these stress factors affecting pets. Their spray products Comfort Zone® with Feliway® (for cats) and DAT® (for dogs) replicate pheromone scents to help the pets cope with agitation.

“Comfort Zone® products help to treat behavior issues such as scratching and spraying for cats and the whimpering and trembling common with dogs who experience noise phobias.  By preventing behaviors that can cause frustration and stress, Comfort Zone® Products can transform the Balancing Act viewers’ pet ownership experience and bring harmony back to the home,” says Petree.
www.petcomfortzone.com    

--  Independence: Protect Your Digital Life
People’s lives online are more at risk than in real life. Identity and personal information data theft is a growing concern in our technologically-advanced society. PCs, laptops, tablets, even cell phones provide lots of opportunities for online data thieves. The Balancing Act® welcomes Stacey Connor of McAfee Inc., an Intel company, to talk about their McAfee® LiveSafe™ service, which provides quality protection of personal and sensitive information on computers and mobile devices.

“McAfee is proud to partner with The Balancing Act® to help their viewers surf, shop, bank, share, and enjoy their life online with confidence. McAfee® LiveSafe™ service secures their entire digital life,” says a representative for McAfee.
http://home.mcafee.com/root/landingpage.aspx?lpname=mls_info&culture=en-us&affid=0&cid=119881

-- Let Freedom Ring in Retirement
More than 70 million people, over half of them women, will be reaching retirement age within the next twenty years – and living healthier , more active lives. Many Americans consider a need for retirement income as their top priority. Chris Grady, EVP and Head of Retail for Athene Annuity & Life Assurance, will join The Balancing Act set to talk about its annuity products that can provide a steady stream of income in retirement .

“Fixed annuities can play a huge role in providing the financial security that is so important to achieving our retirement hopes and dreams. Fixed annuity solutions like those provided by Athene Annuity can be used to help build our retirement nest eggs and prepare for the ‘what ifs’ – life events we cannot predict and are difficult to plan for,” said Grady.
www.AtheneAnnuity.com

*Annuity contracts may contain exclusions, limitations and charges. Products and features may not be available in all states. Please contact your agent or the company for details.

NOT A BANK OR CREDIT UNION DEPOSIT OR OBLIGATION • NOT FDIC OR NCUA INSURED • NOT INSURED BY ANY FEDERAL AGENCY • NOT GUARANTEED BY ANY BANK OR CREDIT UNION

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT).

For additional information or to view a segment visit:  www.thebalancingact.com
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