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Follow on Google News | Scientist Ross Strand and Madhuri Dixit launch Pro-Health Toothpaste: Oral B‘s Biggest InnovationAll Set To Re-Write The Future Of Oral Care, Oral B’s First Toothpaste in India That Leverages The Latest & Best In Technology To Address All The Areas That Dentists Check Most For You And Your Family
By: Oral B 92% * of Dentists agreed Indians need to upgrade their oral health system 95%* of Dentists agreed that India has entered the next generation of toothpaste technology with the entry of Oral B 89%* of Dentists agreed that Oral B Pro Health is the biggest clinical breakthrough in the Indian toothpaste category 94%** of Dentists agreed that they will be switching from their current toothpaste to Oral B Pro Health Mumbai, July 2nd, 2013: Madhuri Dixit, the lady with the most coveted set of teeth in Bollywood introduced Oral-B Pro-Health toothpaste to India yesterday, in a ceremony befitting the launch of a highly scientific innovation. Sharing the platform with her was Scientist Ross Strand, the inventor and brain behind Oral B’s biggest clinical breakthrough in toothpaste, which successfully merges the gold standard in oral health technology with oral health benefits, catering to the diverse needs of an Indian family. Oral-B contains a breakthrough patented ingredient, Stabilized Stannous-Fluoride complex which helps give significant and advanced at-home oral care, by providing the mouth all-round protection. Its exclusive and proprietary technology makes it Oral B’s first toothpaste in India that protects against all the areas dentists routinely check: Cavities, Gingivitis, Plaque, Sensitivity, Enamel, Tartar, Whitening and Breath*. Said Kainaz Gazder, Marketing Head, P&G India, “India is a country with diverse cultures and habits. We are delighted to introduce Oral-B Pro-Health which has been specially formulated for India, as an all-in-one solution that can address all the oral health problems that are common across the country. Now with the introduction of this toothpaste, 95% Dentist’s agreed that India is entering the next generation in toothpaste technology* that allows consumers to get both advanced oral health as well as cosmetic benefits. By bringing home just this one toothpaste, a family can now address the dental needs of all its members, across age groups and lifestyles” Oral-B Pro-Health builds on P&G’s researchers’ “The technology in Oral-B Pro-Health Toothpaste is supported by years of research and development,” In a first ever for any product launch, Oral-B Pro-Health was launched in a technologically glitzy manner. The product was brought to life while retracing the story of technology upgrades that has sneaked into every aspect of our life. Now with Oral-B Pro-Health, the technological advancement will also be available as at-home oral health care, in a tube. A visibly excited Madhuri Dixit said, “In the last few years, we all have consistently tried to get the latest innovation across all facets of our lives, from our phones, to our tablets to even our food. However our oral health has been neglected, even 90% Dentists agreed, that they feel the need for superior technology toothpaste*. As a custodian of my family’s health I am delighted to now insure my family’s & my oral health & our smiles with Oral B’s latest & best toothpaste technology in India. Oral-B Pro-Health Toothpaste will be available at all leading drug, grocery and super stores in Mint flavour, in 140 gms tube for Rs. 98/-, 75gms gms tube for Rs.59. For more information, on Oral-B and other P&G health and beauty news, visit: http://www.rewardme.in/ * Of the 308 Dentists surveyed at Dentists Conference 2013 conducted by Procter & Gamble Hygiene & Healthcare Ltd. At Chandigarh, Delhi , Lucknow & Mumbai. *Dental Issues include: Cavities , Plaque , Gingivitis , Senstivity , Whitening , Tattar , Enamel, Breath. ** Of the 210 Dentists interviewed who brushed once using the Oral B Toothpaste at Dentists Conference 2013 conducted by Procter & Gamble Hygiene & Healthcare Ltd. At Chandigarh , Delhi , Lucknow & Mumbai. For further queries you may also reach out to: Shreysi Chandra | shreysi@corvoshandwick.co.in Weber Shandwick Ph : 022 4031233 End
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