The Art of the Kickstarter (or how to help people figure this out)

As crowdfunding seeks a mainstream audience, one Kickstarter creator turns to quirky campaign posters to educate the masses
How to tell people that Kickstarter means do or die for projects.
How to tell people that Kickstarter means do or die for projects.
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Centennial - Colorado - US


CENTENNIAL, Colo. - July 2, 2013 - PRLog -- Centennial, CO, July 2, 2013:  When Dale Taylor launched an innovative toy line of soft swords, pillow shields and cuddly creatures on crowdfunding site Kickstarter, he realized there could be trouble when a parent blogger told him after the toys launched, “We can't wait to buy one when they are on sale!”

On Kickstarter, artists and inventors ask strangers to fund a product in exchange for rewards, like the product itself.  But products that don’t reach their funding goals don’t get a penny -- even if the project is 99 percent funded. If parents don't understand how Kickstarter works, there will be no revolution in how toys get made.

Unlike many ecommerce sites, Kickstarter has no live help or customer service links to guide consumers through the process.

“We expected to work hard to publicize the toys. We didn’t expect we would have to work even harder to sell Kickstarter,” said Taylor, who had to tell friends to go back and watch his video and respond to others who pledged support but didn’t pick a reward.

Taylor, an artist and product developer, revamped Forge of Honor’s entire campaign in hopes of reaching people who actually want to buy the Targimals™, Bordor Blades™ and Bordor Shields™. He developed a series of catchy posters to educate the uninitiated in how to support a Kickstarter project.

The posters are gaining traction and getting favorited on Twitter and shared on Facebook. See the posters at Forge of Honor Targimals, plush swords and shields are available to pre-order on Kickstarter at

For product images, please visit

Headquartered in Centennial, CO, Forge of Honor is a creation of Dale Taylor, a sixth-generation Texan. Dale spent his childhood reading and doodling and earned a BFA at the University of Texas, Arlington. He worked as a designer and cartoonist at the Fort Worth Star-Telegram and as a web designer at He spent the past decade developing toys and games for the pet industry and is now venturing into a new but similar realm with Forge of Honor. Dale lives outside of Denver with his wife and young daughter.
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Tags:Toys, Kickstarter, Crowdfunding, Children, Parents
Industry:Consumer, Internet
Location:Centennial - Colorado - United States
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