South Jersey Promotional Products Professional Achieves Industry Certification

MEDFORD, N.J. - June 28, 2013 - PRLog -- CONTACT: Lynn Pechinski, 1st Straw Marketing & Promotions
609-654-2576 Toll Free 888-235-3088

BusinessNews@1st-Straw.com

South Jersey Promotional Products Professional
Achieves Industry Certification

MEDFORD, NJ June 28, 2013 – Lynn Pechinski, President of 1^st Straw Marketing & Promotions (1st-Straw.com) in Medford, NJ, earned the certification of Certified Advertising Specialist administered by Promotional Products Association International (PPAI; www.ppai.org), a not-for-profit association serving more than 10,000 members of the $16.5 billion promotional products industry.

Says Lynn: “This is another important milestone in my career. Our company offers direct marketing programs and online marketing. A program enhanced by promotional products always improves the return on marketing investment. It’s the icing on the cake.”

The Certified Advertising Specialist (CAS (http://www.ppai.org/education/certification/cas)) certification is one of the promotional products industry's premier professional designations, requiring 75 hours from a structured industry approved curriculum, three years of experience in the promotional products industry and a passing score on the CAS certification exam. Individuals with a PPAI certification are seen as industry leaders—those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of: required certification classes, demonstrated years of employment in the industry, education, industry contributions and a successful demonstration of expertise. Certification (http://www.ppai.org/certification) is maintained through continuing education to ensure current knowledge and leading-edge professional skills. Upon completion of the rigorous core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.

About PPAI
Since 1903, Promotional Products Association International has been the standard setting international trade association for the promotional products industry. PPAI offers education, tradeshows, business products and services, mentoring, technology and legislative support to its members.