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Small Business Printer Adds Digital Presses to Meet Growing Demand
Demand for printing services has picked up enough since the first of the year that one regional printer recently added two new digital presses.
By: SVECONWAY Printing
In fact, demand for SVECONWAY’s services grew so much over the past six months that Firestein recently installed two additional digital presses to expand his firm’s capacity.
“There was a period where very few new equipment installations happened in our industry. They’re expensive and you have to keep them operating to make money. Since the first of the year, however, things have ramped up so much that our current compliment of presses couldn’t handle the volume we were trying to run through here. Based on that I felt comfortable taking the plunge,” said Firestein.
Firestein attributes the increase in sales partly to an improved economy and partly to a 25 percent expansion of SVECONWAY’s manufacturing space that consolidated its digital printing operations into a newly renovated area that appealed more to visiting customers.
The presses that Konica Minolta delivered to SVECONWAY were designed to support variable data printing, meaning each printed sheet in a single run may have customized content including text and images.
“We set up SVECONWAY with a C8000 that puts out up to 4800 high-quality color pages per hour, and a Bizhub 751, which is a very nice business tool that can be used for extra black and white capacity,” said Dennis Luber, a sales engineer with Konica Minolta.
“We never directly sought a black and white product until a recent increase in short-run, monthly, grayscale newsletters justified it,” said Firestein.
The new presses will augment two full-color digital presses already in service at SVECONWAY.
“Our variable data volume has increased substantially over the last 12 months, putting SVECONWAY in a position to justify a third color box,” said Firestein.
“These presses are workhorses,”
“Now we have the bandwidth to take care of our customers, and best of all these new presses use less electricity than older ones. That’s in keeping with our commitment to green printing,” said Firestein.
Founded in 1982 by Richard Svec, SVECONWAY has grown from a small printing company into one of the finest in the DC region, offering design, printing and fulfillment services to businesses, associations, universities and nonprofits across all industry sectors.
Since 2003, under Bobby Firestein’s ownership, SVECONWAY has taken on a new direction punctuated by a philosophy and enthusiasm for revitalizing operations and technology, and renewed commitments to environmental stewardship. As SVECONWAY evolved, we expanded our scope of services and took steps to make green printing a priority long before it was fashionable. In 2009, we were honored with American Printer Magazine’s (http://americanprinter.com/