A Bold New Look For Cheesesticks Gourmet Snacks

ELMWOOD PARK, N.J. - June 25, 2013 - PRLog -- Beginning in June of 2013, John Wm. Macy’s CheeseSticks announces the  launch of a new look for brand packaging on its line of CheeseSticks, CheeseCrisps, and SweetSticks products.  The new John Wm. Macy's CheeseSticks packaging includes a bright white background with clean, updated lettering.  Each of the 3 product lines has it's own color-coded labeling that makes it easier for consumers to select just what they are craving. The new packaging also features QR code integration to internet based product information found on its website at www.cheesesticks.com  

President John Wm. Macy believes the image update reflects accurately the changing nature of consumers for Gourmet snacks food, and specialty food retailers in general.  “Our packaging reflects the aesthetics of a younger, more health conscious generation.  Our product is twice-baked, made of all-natural ingredients and we felt our branding should better reflect this.”

The new packaging should begin to arrive in stores in June of 2013.  The packaging rollout will be accompanied by a broad refresh of the brand in both online and retailer channels throughout the year.

John Wm. Macy’s CheeseSticks was founded in 1984 in New York City by chef and caterer John Macy. The Company’s manufacturing facility is located in Elmwood Park, New Jersey.  John Wm. Macy’s CheeseSticks, Sweet Sticks and CheeseCrisps are distributed nationally and can be found in some of the country’s finest specialty stores and supermarket chains, in the bars of luxury hotels and online at www.cheesesticks.com.