High Street Is Missed As 'Boring' Internet Shopping Takes Over.

June 24, 2013 - PRLog -- Boarded-up shop fronts, pound stores and endless charity shops show that the traditional town centre High Street is dying.

A combination of the triple-dip recession, out-of-town superstores and the ease of shopping on the Internet mean that many shoppers just don't need the hassle of heading to the town centre to buy their goods.

However, according to research carried out by BidGrid.co.uk, customers are finding themselves increasingly turned off by a sterile online buying experience which makes even the most exciting purchase into a dull point-and-click exercise.

“People tell us all the time that they love the convenience of web-based shopping, but they're finding the same old sites dull, dull, dull," said a spokesperson from BidGrid.co.uk

"I find it so impersonal, just click and you're done. Where's the excitement?" internet shopper Johnny Ratclife 33 Leeds said.

Others said they were put off by purchasing what they thought was a website bargain, only to be hit at the till by unreasonable postage fees.

"£6.95 postage and packing for a book? Is the envelope gold-plated or something?" Mel (30, Harrogate, North Yorkshire) told our survey team about her online shopping experience.

"Our survey tells us that people even find eBay shopping a chore these days, there's really little to choose from between dead shopping streets and deathly dull web shopping."

What customers dislike about High Street shopping:

Expensive parking

Boarded-up shops, well-known chains closing

Lack of choice

Queuing at tills, lack of shop staff

What customers like about High Street shopping:

Personal experience

Banter with the shop staff and keeper

Fun, pleasure and enjoyment

What customers dislike about online shopping:

Boredom

Online fraud

Unscrupulous auction sellers

Inflated delivery charges

No personal interaction

"We listened to what shoppers want, and it's our aim to inject the fun

back into shopping by giving you the chance to win your item for just

a few pounds before making a purchase".

"Of course, if you're not lucky enough to win our unique price auction

game, you can then choose to pay for the item at your discounted price,

with nothing extra to pay."

"We don't think online shopping needs to be dull."