The Exchange Lab Appoints Marketing Director

LONDON - June 21, 2013 - PRLog -- The Exchange Lab (http://www.theexchangelab.com), the marketing intelligence and media trading company has appointed Fay Miller to the newly created position of marketing director.

Miller was previously marketing manager at the Adconion Media Group where she oversaw rebrands and launches including Joost, its brand solution for online video and Adconion Direct, its performance business. Fay has been a judge for the Interact Research Awards and has sat on both the IAB Europe and IAB UK Research Councils’ steering committees. Prior to joining Adconion, Fay was strategic planning manager at Mirror Group Newspapers. In this capacity, she was responsible for managing the strategic direction for The Sunday Mirror and The People newspapers, as well as initiating and managing key projects across the company.

At The Exchange Lab Miller is responsible for establishing the marketing structure as part of the management team in the UK. Her focus is on communicating the benefits of a multi-platform approach and the company’s new proprietary technology, DataLab, which provides the industry’s most complete view of ad auctions and platform performance. Her remit includes an overhaul of the full complement of marketing collateral, the appointment and oversight of a PR agency and setting up a marketing team. Miller’s first appointment is marketing executive Clare Parker.

Fay Miller says: “The Exchange Lab has taken a multi-platform approach since its launch, investing in its product, people and technology. It’s an exciting time to join as it takes DataLab, its proprietary analysis engine, to market. This has incidentally coincided with announcements from both Vivaki AOD and Xaxis that they are switching their focus to multi-platform. Digital is an evolving space and The Exchange Lab is an exciting company. It has media veterans James Aitken and Tim Webster at the helm driving forward a strong company vision which I am very much looking forward to being part of.”

James Aitken, CEO at The Exchange Lab comments: “We are delighted to have Fay on board and I have no doubt she will be an invaluable asset helping us communicate our offering to clients in the most innovative and informative way possible. The Exchange Lab has grown rapidly and we have invested heavily in our product, people and proprietary technology. Fay’s experience makes her the ideal candidate to join us as marketing director.”

Notes to editors

About The Exchange Lab

The Exchange Lab is a marketing intelligence and media trading company. At The Exchange Lab our core proposition is to empower customers through applied advertising science. We have a unique platform agnostic approach to digital advertising and work in partnership with market leading DSPs and exchanges.

DataLab, our proprietary analysis engine, produces market intelligence that identifies the strengths and weaknesses of each individual platform in market. We use DataLab insights to select the best platform technology and tactics for each campaign that we run based on individual client objectives.