Experient Continues Growth of Network Sales Force

TWINSBURG, Ohio - June 20, 2013 - PRLog -- Twinsburg, OH – Experient (http://www.experient-inc.com/), the source for integrated meeting and event solutions, announces the expansion of its sales team by four to the Experient Sales Network (http://www.experient-inc.com/enam) (ESN). The ESN is a team of independent business development specialists known as Experient National Account Managers (ENAMs) located in primary customer markets throughout the world.

The newest ENAMs joining the Experient team are Isabel Heredia-Anderson, Lisa Gill, Jo Ann Hoffman and Jill Kraatz.

Heredia-Anderson comes to Experient from the Hilton Sunny Isles Beach in South Florida where she was a Sales Manager in the corporate, pharmaceutical, association and government markets. She began her career in the hospitality industry in 2002 at the Holiday Inn Tallahassee, Fla., moving on to Embassy Suites Destin – Miramar Beach and the DoubleTree in Boca Raton, Fla. Anderson holds certifications in Operations and Rate & Inventory Management. She resides in the Fort Lauderdale, Fla. area.

Gill brings 25 years’ industry experience with her. She began her career with Red Lion Hotels, and has since worked for Hilton Hotels, the East King County Convention Bureau and Hyatt Hotels. She was Events Manager at Columbia Winery, Director of Marketing and Events for Prop Gallery West and Director of Corporate Events Signage for Vectors Wide Format Printing. In 2008, she formed her own marketing/events company called Turbo L.L.C. where she assisted clients in marketing efforts, events, worldwide meetings, transportation and overall customized marketing needs. Gill is a graduate of the Hyatt Management Development Program and SST Travel School. She was awarded the Meydenbauer Center “Espirit DE MC” in 2001 and Ingenuity” in 2002. Gill resides in Seattle.

Hoffman brings over 40 years’ experience with her. She began her association career at the American College of Cardiology, and worked for the American Association of Blood Banks as Director of Meeting Services as well as Chief Operating Officer. She is the Chief Executive Officer for The Golfe, which is the organization that sanctions over 40 of the industry’s golf events around the country. She was also instrumental in the founding and organizing of The Meeting Industry Ladies Organization, LTD (MILO). Hoffman is a Past President of the Professional Convention Management Association, and has been a member of ASAE and GWSAE, where she developed and produced the Women’s Golf Experience from 2002 - 2006. In 2000, Meeting News magazine selected her as one of the "25 Most Influential People in The Meeting Industry." She has been a guest instructor at Northern Virginia College in the Special Events Curriculum since 2000, and was a member of the Golden Links Advisory Board for Corporate Meetings and Incentives magazine. She recently served as a member of the Monterey County Convention and Visitors Bureau Advisory Board. Hoffman resides in the Washington, DC area.

Kraatz has spent the past four years with Experient as an Account Coordinator, working closely with other ENAMs. She is also the Sole Proprietor for Proto Planning Travel—a travel agency and event management company. Kraatz won four collegiate National Championship public speaking events, and now gives lectures and presents at breakout sessions on the art of public speaking. She now offers sessions geared specifically toward people who work in the hospitality industry, and offers this gratis to non-profit groups and associations. Kraatz resides in the San Diego area.

ABOUT EXPERIENT: Experient, a Maritz Travel Company (http://www.maritztravel.com/), leads the industry as one of the best known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, tradeshow and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and expositions around the world. Visit www.experient-inc.com for more information. Media kit and available staff portraits may be found at www.experient-inc.com/press.