Homeshop18 becomes the first pan-India virtual retailer to sell food and grocery

DELHI, India - June 18, 2013 - PRLog -- New Delhi, June 18, 2013: After successfully launching apparels, home & kitchen items, mobile phones and many more categories, it’s time for HomeShop18 to satisfy your taste buds. HomeShop18, India’s largest virtual retail player now adds Food & Grocery Items to its exciting product range.  With this move, HomeShop18 becomes the only national level virtual
retailer to have food items in its vast portfolio.  

At present, the food category consists of Olive oil, drink concentrates and mocktail syrups. These products are available on HomeShop18 TV and on www.homeshop18.com.  In the coming months, the leading e-retailer/ virtual retailer plans to widen this range by adding ready-to-eat items and many more food products for its customers.  It seems food was the only category left in HomeShop18 portfolio as the virtual retailer already satisfies many shopping needs of its customers; be it home décor, gadgets, lifestyle, books, kitchen appliances, health and beauty, apparels.

Commenting on the introduction of this range, Sundeep Malhotra, Founder and CEO HomeShop18 said, “Introduction of the food range is another important step towards HomeShop18’s aim to be a one stop shop for our valued customers at an affordable price. In the coming months, we see food category becoming mainstream and we aim to capitalize on the growing market. With our new additions, we will make sure all our customers get a variety of products to choose from.”

The launch of this category marks a new chapter in virtual retailing as food is one category which e-retailers haven’t really experimented at a national level. With HomeShop18 taking a big leap, the company is creating a footprint and paving out a path for others to follow. Now, that’s some food for thought!

About HomeShop18

HomeShop18 is India’s first comprehensive virtual retail business, selling credible brands to customers nationally, operating in a multimedia environment including Internet, TV and via mobile.

Started in 2011, HomeShop18.com is the e-commerce arm which is setting a benchmark in the ecommerce industry by offering innovative, differentiated and demonstrative retail experiences on the Internet. And with the introduction on mobile shopping in 2013, Homeshop18 redefines the way consumers shop. Present over all virtual platforms of shopping, HomeShop18.com has emerged as the largest e-retailer in India with a monthly reach of 8 million unique visitors and an increase of 181% year-on-year growth (ComScore April 2013)

As a pioneering player in the space, HomeShop18 changed the way Indians shop by launching India’s first 24 hour Home Shopping TV channel in 2008. Today, HomeShop18 reaches 20 million+ households in a week with an impressive portfolio of over 14 million SKUs across multiple categories and a logistical reach of over 3000 locations across India. HomeShop18 strives to provide high quality products at exceptional value to consumers through innovative, differentiated and demonstrative retail experiences on Internet, TV and mobile. From the stage of product selection, to placing the order & all the way to the final delivery at your doorstep – an experience that you can depend upon! Great products & established brands, multiple payment options and time bound delivery - HomeShop18 is committed to building a credible proposition for both the consumer & its partners.

For details on HomeShop18 shows and its various products, customers can call 1860-1800-918 or they can log on to www.homeshop18.com and check exciting offers.