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Follow on Google News | Essentia Water Asks Consumers: How Do You Hydrate?During its Super Summer Hydration Giveaway launching on June 21, 2013.
By: Essentia Water During its Super Summer Hydration Giveaway Launching on June 21, 2013 The 50-day contest awards daily winners with hydration prize packs featuring Essentia Water, a JetFlow Tomahawk Hydration Pack and more. (Bothell, Wash.) June 17, 2013 – Essentia® Water (http://www.essentiawater.com/) Contestants over the age of 18 will share their favorite ways to stay hydrated by posting a brief paragraph or photo on Essentia’s Facebook page. Daily winners selected at random will receive an Essentia Super Hydration kit (approximately $100 retail value) that includes a case of Essentia Water (1.0 liter), a JetFlow (http://jetflow.com/ “Essentia is about providing superior hydration, and delivering on that promise is what keeps our community loyal,” says Ken Uptain, Essentia’s president and CEO. “The goal of our summer promotion is to cultivate a greater connection with our community and to provide a forum where people can express their own unique ideas about hydration.” Earlier this year, Essentia conducted a study of premium bottled water consumers. It revealed that Essentia users consume significantly more bottled water than users of other premium and non-premium bottled water brands. Essentia consumers also rank water’s functional health benefits such as hydration much higher than users of other brands. “Jetflow is dedicated to simplifying hydration for outdoor enthusiasts,” Essentia will promote the contest in natural food, grocery and specialty stores in the Pacific Northwest. In Idaho, Oregon and Washington, bottles of Essentia will feature neck hangers that include contest details and information explaining the brand’s promise: Hydrate, Restore and Balance. Essentia is on track to book its 10th consecutive year of growth. In Q1 2013, the brand’s revenue increased by 69 percent, with an 82 and 66 percent increase in grocery and natural channels respectively, over Q1 2012. According to Uptain, velocity, rather than new distribution or increased levels of merchandising, is driving this growth. About Essentia Essentia Water, Inc. launched its super hydrating water™ in 1998. The innovator of the first functional bottled water, today it is the No. 1 selling bottled water brand in the natural channel and the fastest growing top 10 premium bottled water brand in the grocery channel. Headquartered in Bothell, Wash., Essentia’s proprietary process results in an electrolyte- To learn more about Essentia, please visit www.essentiawater.com. Or connect with Essentia on Facebook (http://www.facebook.com/ # # # For more information, please contact: Stephanie Forte, sforte@fortecreativemedia.com, c. 702.596.9866 Brian Jones, brian@fortecreativemedia.com, o. 702.898.2547, c. 317.590.3250 Forte Creative Media PR for Essentia Water End
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