Global Product Management Talk With Ed Brill, Director, Social Business Solutions, IBM

Ed Brill, Director, Social Business and Collaboration Solutions, IBM And Author, "Opting In" Discusses Becoming The "Social Product Manager"
 
 
Ed Brill
Ed Brill
CHICAGO - June 17, 2013 - PRLog -- Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBM's social business journey, inserting social into business processes and connecting people with people to deliver faster innovation, better responsiveness, and increased customer satisfaction.

"Product managers have an incredible opportunity to leverage social business tools, beyond the typical sales and marketing uses in place today. I am looking forward to being on the Global Product Management Talk to expand the understanding of this opportunity to product managers across industries worldwide!" says Ed Brill, Author of "Opting In."

Ed Brill, Director, Social Business and Collaboration Solutions, IBM and Author, "Opting In" joins host, Cindy F. Solomon, on Monday, June 17, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.

Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk

About Ed Brill

Ed Brill is Director, Social Business and Collaboration Solutions, IBM.  Brill is responsible for the product and market strategy for IBM's messaging, collaboration, communications, and productivity products, including Lotus Notes and Domino, IBM SmartCloud Notes, IBM Sametime, Lotus Symphony, IBM Docs, and other related social business solutions. Brill's focus is on extending and growing the success of these solutions through customer engagement, partner ecosystem development, and harnessing the breadth and depth of the IBM organization. Ed is the author of the IBM Press book, "Opting In: Lessons in Social Business from a Fortune 500 Product Manager", published in January, 2013.
Twitter @EdBrill
Linkedin http://linkedin.com/in/edbrill

About Opting In
Opting In: Lessons in Social Business from a Fortune 500 Product Manager
In Opting In, you will learn how to be successful in social business, based on the strategy and lessons learned as IBM adopted a culture of transformation and engagement. Brill candidly shares the best practices, challenges, and results of IBM's social business transformation. Opting In outlines the process of becoming a social business, through organizational commitment, cultural change, the right tools, and a strategy for engagement. Brill helps readers develop individual strategies and a roadmap for using social business tools, from time and place considerations, volume and amplification, offense and defense considerations, through building an army of advocates.
http://www.amazon.com/Opting-In-Lessons-Business-Fortune/...

About The Global Product Management Talk
Weekly broadcast discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence hosted by Cindy F. Solomon.
Global Product Management Talk: http://www.prodmgmttalk.com
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Twitter @ProdMgmtTalk
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Contact: info@prodmgmttalk.com
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Brought to you this week by:

The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Startup Product is a movement for product excellence through cross-discipline collaboration and holistic product perspective. There is a lifecycle that every product, startup, idea and project passes through to be realized. Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams.
Register for Startup Product Summit SF2, October 11, 2013: http://startupproductsummit.eventbrite.com
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Meetings: http://sfproducttalks.com
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Music courtesy of @BlameSally http://www.BlameSally.com
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Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.
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