Sundresses.Net Now The Largest Specialty Dress Store Of Its Kind

June 16, 2013 - PRLog -- Charlotte North Carolina, June 16 2013: Once the mainstay of the discount rack, the humble sundress is getting the respect it deserves.

The modern sundress began in the fashion halls of Paris in the dawn of the last century. Introduced as a socially acceptable way for young women to wear less in the heat of summer, it was an instant hit. So began the ongoing global love affair with the sundress.

Since the early 1990s, the sundress' consumer value changed from a mainstay of the wardrobe into a disposable item. As cost drove the market, sundresses produced overseas became widely available in sheerer and more fragile cloths. These cheaper offerings were snapped up by the younger set and eventually some Eastern manufacturers even adjusted their sizing towards smaller and younger buyers. While this endeared the designs to high school and college women, the designs starkly alienated older women.

Under the shadow of these mass offerings, smaller design houses still made higher quality dresses, and many of those were headquartered in Honolulu. Their women's apparel offerings were supplemented by their aloha shirt lines and were continued for the tourist and local trade. Reaching these suppliers was problematic and awareness was driven by women who made shirt purchases for their husbands.

Eventually women in their thirties and forties were left to either buy lesser quality or alter their closet to other styles, such as work casual suits and pants-and-blouses.

Since finding this niche market, Sundresses.Net has served thousands of customers, offering dresses in the same high-quality rayon and cotton that are used in premium aloha shirts. The new site is clearly divided into category, and new manufactures such as SYK Corporation have been included. Hundreds of new items are now available, and the store is now one of the largest and best of its kind. More lines from other manufacturers are being added, included a value line.

About Sundresses.net

Sundresses.net is a Genius Goods International LLC store, and opened its doors in 2004. It has been selling to the US market exclusively and has enjoyed rapid growth. For more information, please visit http://www.sundresses.net