Workplace Learning and Performance Group Hosts The 4 Pillars of Conversion Optimization Seminar

SAN DIEGO - June 13, 2013 - PRLog -- Workplace Learning and Performance Group will host a seminar for entrepreneurs and small business owners titled “Converting Website Visitors to Customers:  The 4 Pillars of Conversion Optimization” to be held at Co-Merge Workplace in downtown San Diego on Tuesday, June 18, 2011 from 6:00 pm to 7:30 pm.  The seminar will be presented by Brian Lewis, Founder and CEO of Solutions-Insight Interactive.  Tickets start at $19 and includes a free day pass to Co-Merge Workplace.

During this highly informative seminar, attendees will have the opportunity to learn:

What Use Case Scenarios are and how they can guide your site design, information architecture and navigation to keep visitors better engaged and more likely to convert.

Simple techniques to quickly establish trust and credibility on your site.

Why most companies create home pages destined for failure.

When it’s ultimately more profitable to abandon conventional wisdom that your web page should be transaction-based and instead focus more on being relationship-based.

“In order for a business to be successful in today’s business environment, the company website must be able to convert visitors into customers.  Every business owner should keep up with industry trends and constantly update their online marketing strategy to stay ahead.  Participants will walk away with an abundance of ideas and resources to enhance their online activities, attract new customers, and increase revenue,” said Maureen Orey, President of Workplace Learning and Performance Group.

For more information and to register for the seminar, visit: http://convertingwebvisitors.eventbrite.com/

About Workplace Learning and Performance Group

Workplace Learning and Performance Group is a San Diego-based management consulting and training firm dedicated to teaching individuals and organizations how to improve their performance so they can achieve their desired results.  The firm develops customized solutions to fit the organizational needs of all types of businesses.  Consultants of WLP Group have extensive experience working with organizations in many fields such as hospitality, large and small business, government, academia, nonprofit, and associations.  For more information, visit: http://www.wlpgroup.com


About Co-Merge Workplace

Co-Merge is the smart workplace solution for those seeking new connections, space that inspires, and the flexibility to use only what you need, when you need it. The premier Co-Merge facility is located at 330 A St. in downtown San Diego with other locations to follow. Co-Merge is owned and operated by Michael Kenny and Robert Conrad.  For more information, visit www.co-merge.com or call 619-255-9040.