TechNiche International Announces Release of New KewlTowel™

VISTA, Calif. - June 13, 2013 - PRLog -- Vista, CA  - TechNiche International has recently announced the release of KewlTowel™ to its current markets including Powersports, Industrial Safety, Construction and Tool Trade, and Pet.  This new product is a nice enhancement to the already established cooling brands TechNiche International  designs and manufactures, providing customers with even more ways to keep cool.  With a MSRP of $9.99, the KewlTowel™ is inexpensive, easy to use, and can be purchased through any authorized TechNiche International dealer or distributor.

To activate, simply submerge under water for up to one minute.  The dimpled PVA material soaks up water quickly due to its highly absorbent properties.  Wipe down exposed skin to experience the refreshing cooling sensation created by evaporation.  How it works is similar to how sweat on the skin evaporates to cool, however it is described as "super-charging the body's own evaporative cooling system", according to product packaging.  This large sized towel will remain hydrated for several hours and can be quickly re-activated.  KewlTowel™ is packaged in a reusable plastic tube to store.  Simply roll the damp towel up after use, insert back into the tube and either store damp or leave the top off until the towel is completely dry.  The KewlTowel™ will become stiff once it drys out.  Once dry, replace the top and the KewlTowel™ is ready to be re-activated when needed.  The material will soften again once hydrated.  Easy to use as well as easy to care for, the KewlTowel is machine washable with mild detergent.  Perfect for athletes, safe for children and very versatile, the KewlTowel™ is useful in a variety of activities to keep cool and comfortable.

Beat the summer heat and protect from heat stress and fatigue with KewlTowel™.  For more information or to find an authorized dealer, please contact TechNiche International at 760-476-0654 or toll free at 1-888-823-2665.

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TechNiche International designs and manufactures a full line of personal heating and cooling products, including HyperKewl™ Evaporative Cooling vests and accessories, TechKewl™ Phase Change Cooling vests and accessories, DryKewl™ vests and accessories, KewlFlow™ Circulatory Cooling Systems, KewlFit™ Performance Vests, ThermaFur™ Air Activated Heating vests and accessories, and IonGear™ Battery Powered Heating vests. Visit our website at www.techniche-intl.com for more information.